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How does a single store in Omaha, Nebraska, become one of the largest jewelry stores in the nation? By never forgetting our history.

It began more than a century ago, when Louis Borsheim opened a jewelry store in downtown Omaha, Nebraska. In 1947, Louis Friedman bought the business and operated it with his son Ike. While Louis and Ike Friedman kept the Borsheims name, they ushered in a new era of success for the jewelry store.

Ike, a dynamic businessman, developed the business philosophy that still guides the company today - offer an extensive inventory and exceptional customer service at the lowest possible price.

It was an approach that worked, leading Borsheims to outgrow its downtown facility and move to the anchor position in Regency Court mall in 1986. In 1989, renowned investor Warren Buffett purchased a majority of Borsheims stock, making it part of his famous holding company, Berkshire Hathaway, Inc.

Borsheims continues to grow today under the leadership of President and CEO Karen Goracke. Borsheims' location in Omaha's Regency Court is more than 62,500 square feet, including a large watch department, gift gallery, full-service jewelry repair and design shop and private showing areas for shoppers wishing to escape the public eye. The store houses more than 100,000 pieces of jewelry, watches and fine gifts and serves an international clientele spanning 50 states and six continents.  Borsheims is also proud to be the engagement ring destination for couples for over 100 years.

Borsheims' Mission Statement and Standards of Performance:


We are privileged to share in the special moments on our customers’ lives.

We will treat each opportunity with the respect and importance it deserves by providing exceptional customer service.



RESPECT - I will respect my fellow associates.  I will treat people as individuals and as human beings.

Customer Orientation – I will demonstrate concern for satisfying all external and internal customers.

Support – I will demonstrate understanding Borsheims’ organizational goals by being open-minded to them and promoting them to fellow associates and customers.

Initiative – I will identify what needs to be done and do it before being asked.

Team Player – I will demonstrate effort to work cooperatively toward the same common goal with my fellow associates.

Credibility – I will take responsibility for my own actions by being reliable and trustworthy.