Your Social Media Tech News Roundup: What You Need To Know (Part II)

socialmediaIn our last post, we gave you a primer on some social media tech news you need to know.

As we mentioned, technology has done a lot to shape the way we run our businesses, especially when it comes to social media. As such, knowing about all of the important updates to these platforms can help you keep track of how they will impact your day-to-day use of them.

On Tuesday, we gave you the most recent scoop on what is going on between the social media giant Facebook and Snapchat. Today, we’ll round off our posts with some other cool tech news. Take a look below:

Facebook’s Safety Check feature

Facebook’s new Safety Check feature uses your location setting to determine if you are near an area affected by major disaster and then sends you a Facebook message asking if you are okay, and if you would like to let your friends and family know you are safe via Facebook.

Sure, this isn’t the most relevant update to your daily use of Facebook, but we think this one is pretty cool nonetheless. It just goes to show you how big of an impact social media can have on our everyday lives, extending far beyond entertainment use.

Tumblr’s debut desktop app for Mac

Tumblr has officially released a desktop application for the Mac App store following the recent release of the OS X Yosemite for Mac. The new application will make sharing content from your desktop more streamlined,  allowing you to directly access content that has been saved locally to your computer. The app also serves as a full-screened Tumblr-specific browser that will help you track the blogs you follow, edit and post, as well as keep up with notifications and more.

So, Tumblr may not be part of the social media platform trifecta (i.e. Facebook, Twitter, Instagram), but it certainly is a great platform to utilize, especially for those businesses with image-laden content and a blog. Take, for example, brands like GE who are utilizing Tumblr to post extremely cool images of awesome machinery and design coming out of their labs and factories.

That’s it for this week’s social media tech news roundup. If there is anything cool you think we’ve missed, just let us know by connecting with us on Facebook or Twitter. We’d love to hear from you!

photo credit: Jason A. Howie via photopin cc

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