Will a Decline in Facebook Users Change Social Media Recruiting?

A few weeks back, we talked about the 3 Things You Need to Know About Mobile Recruiting. One of the things we mentioned was that, as mobile devices become more advanced, people will begin using their phones to surf the web even more than they already do.

And it looks like that might be happening sooner than we thought.

Recently, Facebook admitted to seeing a drop in usage among teens. According to GlobalWebIndex, Facebook usage among teens dropped 20%–from 76% in 1st quarter to 56% in the 3rd quarter of 2013.

Further research by GlobalWebIndex showed a spike in teen usage of mobile apps, with closed messaging services and video and photo-sharing apps, like Instagram and Snapchat, taking the lead.

Although this might not directly translate to a spike in mobile recruiting, it does make us want to rethink our future recruiting efforts.

As we mentioned on Friday, two things to consider when managing your recruiting tools are staying diverse and keeping informed. So, what are the biggest take-aways from seeing a decline in Facebook usage?

  • Keep your options open. As the saying goes, “Don’t put all your eggs in one basket.” It’s always best to have multiple tools in your arsenal, and that includes social media platforms. Take, for example, Twitter and Google+. According to Tom Smith, CEO of GlobalWebIndex, both Twitter and Google+ should see less of an impact from the mobile trend, because they have a broader appeal than peer-to-peer networking, perhaps making them an alternative option to Facebook. Diversify your efforts in order to stay safe–in case Facebook falters, at least you’ll know you have a back up plan.
  • Stay informed. Keeping up-to-date on your tools is the best way to prevent the rug from being pulled out from beneath you. As there begins to be a shift towards mobile apps, you should assess what tools will continue to work the best for you. The technology world is changing at an incredible pace, and staying informed is one way to keep from falling behind.
  • Start with the basics. Unfortunately, it looks like Facebook could end up as just another trend. We won’t speculate too much, but we can tell you that the basics of recruiting never fall out of style. If you know you have a set of tools that work time and time again, then you won’t have to worry about scrambling the minute a trend turns cold.

Social media recruiting should still be a part of your recruiting arsenal, but it certainly shouldn’t be all of your arsenal. While it’s hard to tell how this decrease in Facebook users will turn out over time, this is at least a reminder that even the biggest new tools do have their week moments on occasion.

Should you abandon your company’s Facebook page? Absolutely not. But you should definitely know all of your options, and have a back up plan in place in case your social media recruiting go south.