Using Snapchat for your Business (Part II)

TacoBell In our last post, we gave you a little primer on using Snapchat for your       business. As we mentioned, Facebook still reigns supreme in the social media world, but that doesn’t mean you should take a back seat when it comes to using other social media platforms to get your brand out there.

When it comes to Snapchat, some may find it daunting, since the platform thrives on exclusiveness with it’s private photo sharing feature. Fortunately, there are ways to work around that, and many brands have done so already.

On Tuesday, we gave you some great tips on getting started with Snapchat for your business. As promised here is the rest of our list. Take a look below:

Snapchat story. Like we said, using Snapchat’s private photo sharing feature may seem strange to companies who want to push their brand as much as possible. For many, the main concern deals with sending content to people and making sure they are able to understand the message before it disappears forever.

Fortunately, however, Snapchat created Snapchat Stories as a way for people to string together a series of images from the last twenty-four hours in order to tell a story. From a marketing perspective, this can be taken to a whole new level since it allows brands to explain themselves or their products through a series of images rather than just one, which helps improve the likelihood that their audience will get the message.

Utilize Snapchat’s exclusiveness. Snapchat’s exclusiveness may seem like a hindrance to most brands, but there are actually some great ways to take advantage of this. Take for example these brands like the web retailer, Karmaloop, who regularly sends out exclusive deals to its followers; or Taco Bell (as shown in the image above), who Snapchats pictures frequently to make the brand more personal. Then there is also the New York-based frozen yogurt chain, 16 Handles, who asked its follower to send photos of themselves at one of their various locations in order to receive a special offer. Either way, using Snapchat’s exclusive photo sharing is a great way to help start a conversation about your brand (such as the case with 16 Handles), or get people to follow you because of your great promotions.

What do you think about Snapchat? Do businesses stand a chance at using this new social media platform to get their brand out there? Let us know your thoughts by connecting with us on Facebook or Twitter. We’d love to hear from you!

photo credit: Taco Bell Snapchat via

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