Using Snapchat for your Business (Part I)

SnapchatLogoA couple weeks back we talked about the ongoing tension between social media giant Facebook and relative newcomer Snapchat. As we mentioned, Snapchat has been making a name for itself in the social media/tech world, gaining popularity among the younger generation.

Accordingly, this has prompted Facebook to take multiple stabs at new platforms; such as the release of several Snapchat-esque apps and a three billion offer to purchase the company and program, which was declined.

Of course, despite these thwarted efforts by Facebook, we’d like to remind our readers that the social media giant still reigns supreme among the social media platform, which means you don’t have to worry about it going away anytime soon.

Regardless, it’s always nice to have an understanding of all of these social media platforms out there. And in particular, the one that still seems to be somewhat of a mystery to most businesses is Snapchat. So, throughout this series we are going to give you the rundown on several ways you can actually use Snapchat for your business. Take a look below:

Finding your audience. Before you begin using Snapchat, you’ll need to find out whether or not your target audience is actually using the application. If your company or brand caters to the older generation, then chances are you probably won’t find them using Snapchat as much as the younger crowd. However, that is not to say that no one above Snapchat’s targeted age group (ages 13-25, according to one report) is using the app. The best thing to do is to just do a little research and see whether or not investing in the platform will give you big returns.

The element of surprise. While it may seem strange to send photos/messages with limited viewing time, you can actually use this to your advantage. Send messages that could possibly entice your audience, such as showing off new products or something exciting that is currently in the works. Even if it is just a brief glimpse, it might just do enough to pique the interest of your audience and perhaps make them talk about it or want to see more – a great way to get others interested as well.

On Thursday, we’ll give you the rest of our tips on using Snapchat for your business. In the meantime, let us know your thoughts by connecting with us on Facebook or Twitter. We’d love to hear from you!

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