Last week, we gave you the scoop on Tumblr and Pinterest’s recent spike in active users, with Tumblr coming in at a 120% growth rate and Pinterest at 111%-–a huge jump, compared to Facebook’s 2% gain.
As we mentioned, taking note of these kinds of updates is a great way to ensure that you are well informed and really benefiting from all of the social media platforms out there. With the case of Tumblr and Pinterest, it seems that as their user base begins to grow, the potential to utilize these platforms in order to reach your target audience will grow as well.
That being said, it is always a good idea to make an informed decision before going ahead and using these platforms, which is exactly what we are going to talk about. So, here are a few things to look for when deciding if Tumblr or Pinterest are right for your social media arsenal. Take a look below:
Who is the target audience? Sure, there might be a huge jump in active users on these platforms, but that doesn’t mean that everyone out there is using them. That is why it is important to make sure you know who is actually going on these sites. According to Danielle Strle, Tumblr’s director of product for community and content, the majority of Tumblr users are in the age range of 18-34 (41%) with 51% female and 49% male. In regards to Pinterest, BI Intelligence reports that the platform is popular across a number of age groups (i.e. Millennials, Gen Xers, and Boomers), but is mostly used by women.
Are you visually appealing? As you know, Tumblr and Pinterest rely heavily on image-laden content. So, without a doubt you need to make sure your content can actually translate well into visually appealing media rather than rely on advertising that is text heavy. For example, clothing and beauty product brands do exceptionally well on Tumblr and Pinterest because they let their product “do the talking”, so if you can find a way to make your brand speak to the audience without requiring them to read a wall of text, then there is a good chance that you can utilize these platforms. If you’re not sure how to let your brand speak, try using these platforms to give your company a personality. Let your audience see what working at your company is like—make your brand personal.
On Thursday, we’ll continue talking about Tumblr and Pinterest with a few tips on how you can get started. In the meantime, let us know your thoughts by connecting with us on Facebook or Twitter. We’d love to hear from you!