In our last post, we gave you a primer on making your candidates wait in the waiting room and what it means for your candidate experience.
As we mentioned, the candidate experience is a vital part of your company’s success. From defining your employer brand and your company culture to affecting the efficiency of your recruiting efforts, all of these things are impacted by a candidate’s experience in some shape or form.
For the most part, employers know the major target areas when it comes making a great candidate experience, but where we see them falter the most is when it comes to the waiting room.
On Tuesday, we gave you three reasons why you should pay attention to your candidates in the waiting room. Today, we are going to give you a few ways on how to do so. Take a look below:
- Welcome them. Change how you think of the waiting room. Instead, think of it as a welcome center where you still have an opportunity to wow your candidates. Everyone in the office should make an effort to approach the candidates if they happen to walking by the area. Instilling this kind of behavior is a great way to expand your company culture as well allow your employees to get a feel for what could be a new teammate, making it much easier for this future employee to acclimate themselves with the company.
- Take care of them. Do more than just offer them a seat. When someone has to wait for an extended period of time, it is common courtesy to at least offer them something to drink. If you want, you could also give them a quick brochure or handout that can help them get more acquainted with the company (if they don’t know already)–though we prefer that there is someone there who can actually converse with them.
- Give them a tour. If you anticipate a long waiting period, consider giving them a tour of the office. Sure, most companies don’t have the resources to hire a full-time tour guide, but with plenty of notice, you can ask each employee to put in their time and give at least a quick 15 minute walk through the office. This not only buys you time with your other candidates, but also helps those on the tour get a feel for the office and the culture.