Employers: Paying Attention to Your Candidates in the Waiting Room (Part II)

office folks getting a tour

In our last post, we gave you a primer on making your candidates wait in the waiting room and what it means for your candidate experience.

As we mentioned, the candidate experience is a vital part of your company’s success. From defining your employer brand and your company culture to affecting the efficiency of your recruiting efforts, all of these things are impacted by a candidate’s experience in some shape or form.

For the most part, employers know the major target areas when it comes making a great candidate experience, but where we see them falter the most is when it comes to the waiting room.

On Tuesday, we gave you three reasons why you should pay attention to your candidates in the waiting room. Today, we are going to give you a few ways on how to do so. Take a look below:

  • Welcome them. Change how you think of the waiting room. Instead, think of it as a welcome center where you still have an opportunity to wow your candidates. Everyone in the office should make an effort to approach the candidates if they happen to walking by the area. Instilling this kind of behavior is a great way to expand your company culture as well allow your employees to get a feel for what could be a new teammate, making it much easier for this future employee to acclimate themselves with the company.
  • Take care of them. Do more than just offer them a seat. When someone has to wait for an extended period of time, it is common courtesy to at least offer them something to drink. If you want, you could also give them a quick brochure or handout that can help them get more acquainted with the company (if they don’t know already)–though we prefer that there is someone there who can actually converse with them.
  • Give them a tour. If you anticipate a long waiting period, consider giving them a tour of the office. Sure, most companies don’t have the resources to hire a full-time tour guide, but with plenty of notice, you can ask each employee to put in their time and give at least a quick 15 minute walk through the office. This not only buys you time with your other candidates, but also helps those on the tour get a feel for the office and the culture.

Have any tips that you’d like to add? Let us know by connecting with us on Facebook or Twitter!

photo credit: Silly Jilly via photopin cc

Employers: Paying Attention to Your Candidates in the Waiting Room (Part I)

photo credit: <a href="https://www.flickr.com/photos/fredarmitage/13778822/">Frédéric Poirot</a> via <a href="http://photopin.com">photopin</a> <a href="http://creativecommons.org/licenses/by-nc-nd/2.0/">cc</a>

We talk about the candidate experience a lot.

As we’ve mentioned in the past, treating your candidates right begins way before they ever seat themselves in the interview chair. From your job site, to social media page, to how they perceive your company culture, everything will affect the outcome of whether or not they want the job.

But, that’s not all. One thing we think is commonly overlooked when it comes to the candidate experience is their time spent between when they walk through that office door and when they sit down for the interview. What we are referring to, of course, is the dreaded waiting room.

Waiting can be a pain, and most candidates are forced to do it. So this week, we are going to talk about just that. For today, we will give you a few reasons why you need to pay attention to your timing, and your candidates as they wait for their interview.

  • It can increase stress. As you would suspect, tension and anxiety for a candidate can already be pretty high as they prepare for an interview. Plop them down in the waiting room for a while and we can guarantee that the stress will double. To make matters worse, sitting down with other candidates can hurt confidence. A little pre-interview anxiety isn’t going to be a deal breaker, but it can leave a bad impression.
  • It can be a waste of time. Sure, you might be having a great time chatting with another candidate about your shared alma mater or favorite basketball team, but those in the waiting room most certainly don’t appreciate the wait. It’s one thing to spend extra time with a candidate because you have more questions for them, and another to kill time with niceties—the latter can set off your schedule and force you to cut things short with everyone else.
  • It’s not polite. Even if they don’t know that you are idling their interview time away, putting candidates in a position where they have to wait excessively is just plain rude. Remember, employer branding is essential!

Employers, what do you think about making candidates wait? Good or bad? Let us know by connecting with us on Facebook or Twitter!

photo credit: Frédéric Poirot via photopin cc