3 Tips on How to Successfully Use More Images on Social Media

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Yesterday, we gave you three reasons why you should consider adding more images to your social media content.

As we mentioned, images are a great way to gain a lot exposure for your company in a short and simple way for your followers. But gaining that exposure requires more than just adding a few images here and there to your social media content; it requires some well-thought out planning, and a little creativity.

To point you in the right direction, today, we’re going to give you three tips on how to successfully add more images to your social media content. Take a look below:

  • Match your images to your target audience’s taste. First things first, before you start posting those images, you need to think about what your target audience will find most pleasing. For example, for companies that sell clothing or beauty products, product shots can really make an impact; other companies, such as marketing firms, might find infographics to be their best bet. Either way, the key is to make sure you know what your audience craves. (For more, check out this great post on different types of social media images by Mashable.
  • Make your images stand out. Photos on social media are not a new trend. As such, there are plenty of companies out there already posting images that deal with their brand, which is why it is so important that you do your best to make your images stand out. This can be done in many different ways–from making sure the quality of the image is really good, to ensuring that the colors are pleasing to the eye–but the key is making sure that the images are authentic to your brand.
  • Make your images concise and to the point. Finally, you need to make sure that you break down the image and figure out exactly what you want people to get from it. While chances are that everyone will get something a little different out of each image, the key is make sure that a large majority of your audience gets something out of the image. If there’s no clear value or connection to your brand, then you may as well not be using images at all.

Have any tips you’d like to add to our post? Let us know by connecting with us on Facebook or Twitter!

photo credit: Will Montague via photopin cc

3 Reasons Thought Leadership is Essential to Your Company’s Success

There are many ways to gauge a company’s success, whether it has to do with their profits, their size, etc. But one way we that believe to be the most important measure of a company’s success is whether or not they make a difference in the industry they’re in—that is, whether or not they’re thought leaders.

When we think of thought leaders, what often comes to mind are companies whose influences and expertise make an impact on their peers, and in return, they gain recognition and respect.

Though becoming a thought leader takes time, there are a number of good reasons why you should strive to become a leader in your space. Have a look below:

It sets you apart from the rest

Being a thought leader shows that you have something to say and the confidence to say it, and what’s more, striving to be an industry leader is a humbling gesture towards your peers that you are willing to share your secrets of success to help them succeed.

As a leader in your industry, you know how to be successful and aren’t afraid to help others out. This, in turn, establishes your company as an integral part of the industry, and someone who is genuinely willing to help others.

It helps you create a network

Your willingness to give advice also helps you establish a network of likeminded individuals. This is great for extending your network, and means more opportunity for success, as well as a collaborative effort to push for a more creativity and competitiveness in your industry.

It helps you establish brand awareness

Striving to be a thought leader also puts your brand out there. When you help someone out, chances are, they’re willing to return the favor, whether that means bringing some business your way or maybe even candidates they themselves cannot accommodate.

People also love working for the standard-bearers and the people who are willing to push their industry further and further. Creative and hardworking companies who have something important to say are more likely to be noticed than those who work quietly. 

Being a standard-bearer of your industry is an important part of being a successful company. By simply putting yourself out there and showing that you have the confidence to help others succeed, you’ll really make an impact and maybe even drive others to do the same, making you stand out above the rest.

Is Social Media Worth It for Businesses?

In many ways, social media is incredible. Estimates last year found that nearly 1 in 4 people worldwide are on social media, making it an incredibly far-reaching method of communication.

And here on this blog, we’ve said before that social media can have great benefits for your brand. From boosting the effectiveness of your job postings, to helping you recruit new employees, and everything in between, social media has a lot of practical applications for brands today.

Even so, there’s no denying that social media platforms can be fickle, meaning that brands online have to be able to adapt at a moment’s notice unless they want to run the risk of losing out on precious time and resources.

Recently, contributor Jason Abbruzzese of online tech-site Mashable wrote about some of the roadblocks that companies have been faced with due to the constantly changing algorithms of social media platforms like Facebook, Twitter and Google+.

For example, social media king Facebook went through quite a few changes within the year 2013 alone. As a result, brands began to see a decline in their organic reach, which in turn affected a lot of the time brands spent building a following.

Facebook’s recommendation? Increase your ad buys in order to offset the decline.

As Jason noted, “[Facebook’s] move highlighted a frustrating reality for advertisers: Social media efforts operate at the whims of companies that own the platforms.”

And, because social media happens to be such an important tool, Jason argues that there’s not much companies can do other than to adapt or look for ways to supplement their Facebook advertisements.

So, is social media worth it for businesses seeking to build their online presence?

Here’s our takeaway: Yes (and no).

Social media platforms are incredibly powerful tools when it comes to getting your brand and company out there. That being said, you shouldn’t become a slave to them all, and one way to fight that is by having a keen sense of what social media platform your target audience goes on.

By being able to properly identify where your target audience gathers online, you can increase the effectiveness of your time on social media, making your business less susceptible to big changes like Facebook’s that we mentioned above.

This also serves as reminder that you should have a well-balanced and well-rounded recruiting tool kit. Doing so can help you weigh out the options of how much time, effort and money you should put towards tools like Facebook, any other social media platform, mobile recruiting apps, etc.

Relying too much on one thing is never a good idea. As with the case of social media platforms, the worse case scenario would be that you would have to shell out a lot to pay for advertising that may or may not be fool proof, which can be a pretty risky move.

If nothing else, this is a statement of our support of social media—but only if used correctly. Too many brands haphazardly get online and hope for the best, and that’s not acceptable any more. Social media is only worth it for businesses if they put in the right amount of time and effort into crafting a well-rounded (and well-executed) online strategy.

At AIM Careerlink, we have some great tools that can serve as a foundation (and beyond) for the ultimate recruiting tool kit. Start with us and you’ll have a better recruiting experience!