Should We Be Concerned about Twitter’s Sluggish User Growth?

Yesterday, Twitter’s market value plummeted amid concerns over the social media platform’s slow-moving user growth, with shares falling as much as 24%. 

Twitter has also seen a drop in its “timeline views,” its own advertising metric, which the company uses to gauge existing user engagement (timeline view is measured every time a user refreshes a page on a desktop or mobile device).

Not surprisingly, loss of interest in the social media platform among its current user base, coupled with the sloth-like user growth has left investors unimpressed, with Twitter showing just 3.8% (9 million) users more than the previous quarter, down from a 6.4% growth in the previous period.

As a result, Twitter now finds itself in a similar predicament to Facebook. However, Facebook’s growth peaked at a much higher number than Twitter’s–around 1.23 billion.

Changes are coming 

Fortunately, Twitter CEO Dick Costolo admitted that there are certain changes that need to be made if the company wants to improve their user numbers.

The hope is that new features and updates to the service will help to make the platform much more user-friendly (such as organizing conversations by topics)–a concern that some think has kept Twitter from becoming as popular as the social media giant, Facebook.

One good thing we can point out is Twitter’s rise in revenue, which jumped from 97 cents per 1,000 timeline views in the previous quarter to $1.49 currently, which that shows Twitter is drawing more revenue from its users. However, as it stands, that’s still not enough to keep investors confident in the company, which means that Twitter needs to act fast.

How concerned should we be about Twitter’s future? While we don’t think you should jump to any conclusions and abandon your Twitter account, we do think that you need to keep on eye on the social media platform, just like you would for any other recruiting tool in your arsenal.

Things can always take a turn for the worst, which is why it’s always important to have a backup plan if and when you need to get things back up and running–and one way to do that is to ensure you have a well-rounded and fine-tuned recruiting arsenal.

What do you think about Twitter’s current situation? Do you think these new updates will help improve the platform? Let us know your thoughts by connecting with us on Facebook or Twitter!

Facebook Proves They’re Not Going Out without a Fight

For the past few months, it has looked as if Facebook found itself in a tight spot, fighting against the recent concern over its decline in users and the speculation that it would soon meet the same fate as MySpace.

But rather than accept the situation lying down, Facebook’s fourth quarter earnings have shown us that Facebook is still a force to be reckoned with.

As the Wall Street Journal reports, Facebook posted a 63% increase in revenue and an eightfold increase in profit for the fourth quarter.

In an interview, Chief Operating Officer Sheryl Sandberg said that according to recent data, Facebook ads do actually work, noting that Coca-Cola’s Facebook ads proved to be more efficient than its TV ads.

And that’s not all; Facebook also reported that mobile advertising accounted for 53% of revenue in the fourth quarter, a jump up from the 23% revenue it reported a year earlier. EMarketer, a market researcher, noted that Facebook took 18% of the $16.7 billion global mobile-advertising market last year, second only to Google’s 53%.

Not in the clear just yet

While Facebook’s profits are high, they still haven’t addressed the concern over whether they will be able to attract new users, especially teens who are moving towards other social media services such as Snapchat or Whatsapp.

In turn, this puts businesses who use Facebook for recruiting, marketing, and more, in a bit of a good news/bad news situation:

  • The good news is that the social media giant’s mobile advertising revenue shows promise that it at least has a chance of successfully going mobile. Its new release of Paper hints at a lot of potential for success in that regard.
  • The bad news is that Facebook hasn’t really shown what it has up its sleeves to guarantee that it will continue to remain popular for years to come, which doesn’t really help businesses gauge where they should stand with the social media giant.

Fortunately, there are plenty of other recruiting tools that employers can use to attract top talent, like the ones we have at AIM Careerlink.

Keeping your options open will help to better protect you from losing your ability to recruit efficiently and effectively, so if and when things take a turn for the worst, you won’t end up going down with the ship.

What do you think about these numbers? Do you think Facebook still has a good chance at coming out on top? Let us know your thoughts by connecting with us on Facebook or Twitter!