Careerlink Video: Using Video to Boost Recruiting

Yesterday, we talked about navigating your way through social media marketing trends, and which trends we thought stood out as the most important.

One of the trends we discussed was the rise of the micro-video. As we mentioned, AIM Careerlink offers employers a number of tools to help them find the top talent they need. One of those tools is Careerlink Video, a feature (along with many others) that you can add on to your Basic Unlimited Subscription by upgrading to our Branding Package.

There are two big reasons that using video will help enhance your recruiting process:

  • You’ll Attract Passive Candidates
    Not everyone poking around your company website is actively seeking employment, so finding a way to hook these potential candidates in is important. Videos are a fast and easy way to access information about a company–they require very little of the potential candidates. All that candidates have to do is press play to get the information they need, and that information will be provided to them in a visually exciting way–which is a great presentation method for passive candidates who may not be interested in devoting a lot of time to job seeking.
  • Videos: More Than Just Words
    That brings us to our next point: videos provide things that words cannot, and those things are images. You can tell a candidate all you want about how great your company culture is, but seeing it for themselves is a much more convincing way to get that message out there. Videos are a great way to boost recruiting, especially because they provide a different perspective on all of the other information you tell candidates about your company.

So why Careerlink Video? Careerlink Video builds on an already established subscription. By adding on this feature, your job listings will gain extra exposure that can only enhance the recruiting process.

Putting a video on YouTube may be easy, but that means competing with other videos that have little or nothing to do with looking for jobs. By choosing Careerlink Video, your job postings will all be in one central location, meaning that your postings will be much more structured and organized–and more likely to be exposed to the right people for you.

Want to find out more about how AIM Careerlink can help you find the top talent you need with the power of video? Check out our Careerlink Video page where you can find sample videos, and information about how the job listings will be posted. And remember, Careerlink Video is just one of the many tools you get when you upgrade to our Branding Package.

AIM Careerlink Upgrade Packages: Branding Package

If you’ve been keeping up on our newly-revamped blog, or even if you’ve only spent a little bit of time browsing AIM Careerlink’s website (careerlink.com), you’ve probably figured out by now that AIM Careerlink offers an incredibly effective and diverse set of tools, for employers and job seekers alike.

Perhaps, though, you’ve seen AIM Careerlink’s feature list for employers and have decided that you’d like to get even more out of the tools we offer. We have many clients who want just that, and for them, we’ve created a couple of upgrade packages that you can add on to an existing Basic Unlimited Subscription for even more great features.

Today, we’re going to briefly cover our Branding Package, so that you can get a better idea of how AIM Careerlink’s unique and useful tools can be of great value to your business.

What is it?

As a brief review, a Basic Unlimited Subscription includes the following features (amongst others):

  • Unlimited job postings and user accounts
  • Unlimited access to our resume database
  • Online applicant tracking system
  • 24/7 access to your account and blog postings

But for employers who want more exposure to the best talent around, our Branding Package adds the following features:

  • Featured employers: You’ll get a great benefit of being an AIM member company: a logo on our Featured Employers page, which will link to your company profile.
  • Custom branded pages: While Basic Unlimited Subscriptions offer some profile customization, this upgrade allows you to customize your AIM Careerlink page so that it matches the look of your website. We can also change the careers section of your website over to an AIM Careerlink-powered page.
  • Banner ads: Your banner ads with the Branding Package will be geographically targeted, and will average about 10 million ad impressions per month.
  • Email blasts: With the Branding Package, you’ll also have access to AIM Careerlink email blasts–which means that we’ll send a monthly email to each of our markets on your behalf (this is a great way to get exposure).
  • Priority job sorting: Finally, all of your job postings with the Branding Package will get posted at the top of the postings list–and stay there.

Why use it?

On its own, our site over at AIM Careerlink–and the tools it offers–are already very effective. We have a long list of employers who have been incredibly satisfied with our site, and for employers hoping to recruit talent, AIM Careerlink is the best product around.

But if you’re in a hurry to hire someone, or even if you’re just interested in the additional branding benefits that our Branding Package offers, we certainly recommend the upgrade. The package makes it even more likely that good employees will see your company around our site and be drawn to your job postings–which is definitely never a bad thing.

Whichever route you choose–whether a Basic Unlimited Subscription, or that same subscription with one of our upgrade packages–we’re certain that you’ll be impressed with the recruiting results you’ll see when using AIM Careerlink.

For more information on our upgrade packages, see our upgrade package page. Or, to get started using AIM Careerlink to find the best talent around, consider registering online. And as always, if you have any questions, don’t hesitate to get in touch with us through our site or on any one of our social media networks which are linked at the bottom of our page.

Using Social Media to Increase the Effectiveness of Your Job Posting

Last week, we published a blog called “4 Ways to Make Your Online Recruiting More Effective.” One of the tips from that post which we haven’t yet covered in detail was to spread your job posting, primarily using social media.

But what are the most effective ways to use social media to help boost your online recruiting?

Today, we’ll cover the two main social media networks around today—Facebook and Twitter—and tell you how to use them effectively as a business. Combined with a presence (and postings) on AIM Careerlink, these tips will help you form a rock-solid online recruiting strategy.

Here’s how your business should be using these two social media networks to make your recruiting that much more effective:

  • Facebook: Facebook is far and away the most popular social media network in the world, and your business is missing out if you aren’t using it correctly. There are two main things that you should be worried about doing on Facebook (for recruiting purposes):

    • Being cool. Facebook is the place where potential employees will come to learn about the more emotional aspects of your company. What’s your culture like? What are you interested in? Even if you’re not a traditionally ‘cool’ company, Facebook is your best bet for trying to convey what it is about your business that makes you special. Potential employees can only learn so much about your business from your company website, and the more you make an effort to complete that story on Facebook, the more likely it is that good employees will be interested in working for you.
    • Posting about your jobs. Unlike Twitter, Facebook is actually a pretty good place to share your job postings. Once you’ve made a posting on AIM Careerlink, it won’t hurt to talk about your posting on Facebook. Link to it, and tell more about why people should work for you. Again, Facebook is a place to draw in employees and show them why you’re relevant, so keep that in mind when writing about the posting you’re linking to. But be careful—too many links per day (over two, really), and you’ll find that you may alienate your followers.
  • Twitter: Twitter is a little bit different than Facebook—on Twitter, you should be less concerned with trying to be cool and more concerned with establishing your business as an authority on whatever it is that you’re trying to sell. Here’s what that means:

    • Establishing yourself as an expert. If Facebook is the place to tell people that your business is cool, Twitter is the place to convince them that you’re the best at what you do. That means tweeting links from around the industry (what news would your clients and employees care about?) and showing that yes, you know what you’re talking about. Posting a lot (ten times a day) is much more welcome here. But again, if you can show potential employees that your business has value on Twitter by making yourselves thought leaders, you’ll earn a lot of points towards attracting good employees.
    • Helping tell a story. Because frequent posting happens so often on Twitter, you can think of it as one continuous conversation or story. That story should always help advance the story you want to tell about your business (think about what kinds of things you say on your main website), and should also keep your followers up on what’s going on.

We’re very proud of AIM Careerlink and the many unique capabilities that we offer to employers looking to find talented employees. But that doesn’t mean that you shouldn’t spend some time rounding out your online presence by using social media.

And though Twitter and Facebook may not traditionally be seen as strong recruiting platforms, they can be good places to scout talent. Even more than that, however, they are absolutely a way for people to find out more about your company, and your job posting can be made all the more appealing to potential employees if you have your act together on social media.

Just like anything else in the business world, recruiting takes a good bit of time and effort. But if you put the effort in, we can guarantee that the results you’ll see will be worth it.

If you have any questions about how to use AIM Careerlink to effectively recruit new employees, let us know. Alternatively, if you have a topic that you’d like to see covered in more detail on the blog, connect with us on Facebook or Twitter and tell us—we can probably write about it!

How to Write an Effective Job Posting

In our blog post yesterday, one of our 4 ways to make your online recruiting more effective was to nail your value proposition.

By that, we meant that it’s important to really communicate what’s great about your company when writing your job posting. After all–who wants to apply for a job if they’re not even interested in what the posting has to say?

In that light, writing an effective job posting is essential to recruiting the best employees. Though sometimes, this type of writing seems second nature, it’s still important to break things down so that you know why you’re marketing a job in a specific way.

Here are a few things that you should keep in mind when trying to write an interesting, effective job posting:

    • Nail the value proposition. We mentioned this yesterday, but it bears repeating–be interesting! If you can convince a potential employee that the work you provide is intellectually stimulating, that your company has a great culture, and that the work will be rewarding, you’re in a great spot. Think about what makes your company unique. How do you market yourselves? You should take a similar approach in writing your job posting so that you’re actually interesting to the people reading the listing.
    • Be clear about your needs. No one wants to go into an interview not knowing what to expect. You don’t need to write down every single last detail about the job, but you should be very clear about what it is that you’re looking for. If you want a web developer with 5 years of experience, say that–but don’t call it an entry-level position if you do. By being clear about exactly what you’re looking for in a new employee, you can eliminate a lot of time-wasting, both for yourself and for those reading your job posting.
    • Don’t forget a good title. Just because you’re writing a job posting and not a newspaper article doesn’t mean that you can get away without a strong title. After all, the title is what they’ll see first, and you’ll only get clicks if you’re clear about what you want. Rather than saying, “Seeking New Employee for AIM,” you should say, “Seeking Web Developer with 5+ Years Experience for Non-Profit Organization in Omaha.” Describing the job position in the title makes it easier for a job seeker to find your posting.
    • Write like a real person, not a robot. This is important, but it’s often an afterthought when writing a job description. Yes, it’s important to be clear about your needs and to have a good title, but it’s just as important to come across as a real human being in your posting. You shouldn’t go over-the-top, but you should let your company culture come across as much as possible in your writing. There are a lot of job descriptions out there, and the more that you can differentiate yourself by sounding like a real, relatable person, the better.

Writing a good job posting isn’t always the only thing that you have to do when you’re trying to recruit new talent to your company–but it’s definitely the best place to start.

Many employers rush through the writing of their job descriptions, which is a big mistake. You want to be as professional and detailed as possible in your job listing, and you should expect to spend as much time writing a good posting as you do on any other work-related writing project.

Those few extra minutes you spend writing and reviewing so that you can publish a quality posting will absolutely be worth it once new talent starts rolling in.

At AIM Careerlink, we’re here to help you fill your job openings with talented, dedicated employees. If you have any questions about the best ways to use the tools we provide, don’t hesitate to contact us, either through our website or on Twitter. We’re always glad to help.