How High-Tech Should your Office Be?

google officeYour office is tapped into Facebook and Twitter. You have a great network and high-speed Internet. Everyone has a laptop or tablet (or both) that they can bring to company meetings.

In your mind, you think, “we’re pretty tech savvy!” But then you see articles online talking about new startups and their game rooms, cutting-edge smartphones, and all the cool gadgets that seem to make their company better. You think, “maybe we need to do more.”

Read More

Is Google Trying Too Hard with Google+?

In 2013, we had our eye on Google+ as one of the up and coming social media platforms to emerge in 2014.

As it stands, Google+ certainly seems like a force to be reckoned with, but not exactly in the way we had predicted. To put it simply, Google+ is steadily gaining momentum, but in a way that might actually turn away users. Here’s why:

Recently, Google made some changes to its services that would allow any Google+ user to send emails to your Gmail account, even if they don’t know your email address; the email would only be revealed if the recipient responded back to the sender. Still, the response from Gmail users wasn’t exactly positive. Many found it to be an invasion of privacy and found it even more irritating that the change ran on an “opt-out” model rather than an “opt-in” one, which meant users would have to go into their settings in order to stop the changes to their email.

This, of course, was only the most recent attempt by Google to integrate one of its services with Google+. At the tail end of 2013, Google tried to require users on YouTube (owned by Google since 2006) to sign up for a Google+ account in order to comment on videos. Users were outraged by the change, including YouTube co-founder, Jawed Karim, who had more than a few choice words to say.

We can’t say we entirely blame Google for wanting to pique people’s interest for Google+. The social media platform did, after all, get off to a slow start with a two and a half year lull. Still, Google’s idea of requiring people to join their social media platform in order to use their other services seems a bit forced, if not extreme, especially considering Google’s past tactics that usually got people interested in their services because of how exclusive they seemed (i.e. Gmail’s invite-only model).

As Mashable contributor Chris Taylor puts it, “The parties we want to join, it turns out, are the ones that might be just a little too cool and exclusive for us. And right now, that’s certainly not Google+.”

If nothing else, this serves as a reminder that not every recruiting tool or social media platform is as cool, or performs as well as it seems. You always have to take step back and make sure they’re working correctly; otherwise, when things finally do go south, you’ll be out of luck.

What are your thoughts on Google+? Did you have high hopes for the social media platform? Let us know by connecting with us on Facebook or Twitter. We’d love to hear from you.

Navigating Your Way Through Social Media Marketing Trends

There is no doubt that social media has changed the way we think about HR. From spreading your job postings to screening your applicants, social media has definitely become a force to be reckoned with.

That being said, navigating your way through social media platforms isn’t easy. And because there are so many platforms and approaches to choose from, you can risk wasting a lot of time keeping up with silly trends rather than finding the right social media platforms that will benefit you.

Last week, Forbes contributor Jayson DeMers gave his take on The Top 7 Social Media Marketing Trends That Will Dominate 2014. The word “trend” can be misleading, which is why we thought we would pick out the trends that we think are really worth taking a look at:

  • “Investment in Social Media Will Become a Necessity, Not a Luxury.” 
    The key word in this title is necessity. Companies are now seeing the benefits of using social media, but as we move forward it will become even more apparent that it is a must. Earlier this year, we posted an outline of Martin Jones’–a speaker from AIM’s 2012 November Speakers Series–presentation on why social media is important. Check it out for a thorough read on why you should be using social media.
  • “Google+ Will Become a Major Factor.”
    Yes, Google+ has been around for a few years with very little activity, but the social media platform began turning heads when it beat out Twitter as the second largest social platform earlier this year. Google+ is a wonderful tool for employer branding, and as Google begins to integrate the platform into its search engine rankings, businesses should begin to consider how the platform with affect their social media marketing and brand presence. To see what other companies are doing with the platform, Smart Recruiters has a great blog post on the Top 10 Employer Brands on Google+.
  • “We’ll Witness the Rise of Micro-Video.”
    At AIM Careerlink, we offer employers CareerlinkVideo as another great tool to help them find the top talent they are looking for, so it’s no surprise to us that video-based social media can help enhance your employer brand and social media exposure.
  • “LinkedIn Will Become a Major Player for B2B Business Growth” 
    LinkedIn isn’t just any social media platform. With its main market being oriented towards business-minded individuals, the platform is a good source for connecting with other companies and professionals. Making sure that your company is well-represented on LinkedIn is a great way to expose your brand to others in the industry.

As we mentioned, navigating your way through social media marketing trends isn’t easy. There’s a lot of “fluff” out there, and it can be hard to sort through what information is good, and what isn’t. But these 4 trends we took a look at today should help your company position itself within the market, and hopefully start making the most of your company’s social media presence.

Did you see a trend on the list that you thought was worth taking a look at? Let us know by connecting with us on Facebook or Twitter.