Take a look around an HR blog or website and you are bound to find the words “company culture” popping up again and again.
For many, company culture can be somewhat of a mystery. It’s something that every company has, but just because you have it doesn’t mean it’s benefiting you in all the right ways.
Some leaders don’t know what needs to be done to get their company culture in the right place, or whether they need to actually put much effort into it at all, since for many, company cultures seems like a byproduct of just being a company at all.
However, as we’ve brought up many times on this blog, company culture plays an integral role in the success of your company. To help give you a better idea of why company culture is so important, we thought we’d break down why you need to pay special attention to your company culture, and how to go about doing so.
For today, we’ll start with why. Take a look below:
- It’s a top recruiting tool. When a job candidate takes a look at your company, chances are, they are looking into your company culture. What we’re referring to are the things that you value, why you value them, and how you go about attaining/upholding those goals and values.
For many candidates these days (especially the Milliennial generation), relating to the values of the company is one of the biggest factors when it comes to choosing where they apply. That’s why it’s so important to make sure that you do your best to narrow down your company culture and highlight what makes you stand out as a company.
- It helps solidify your team. Not only is having a great company culture important for recruiting, it is also an important aspect of solidifying your team/company as a whole. When you hire like-minded people who value what you value, then hopefully they will band together in order to obtain the goals that you set up for your company. When employees believe in what you do, they should be more likely to succeed—and a big part of that is having a crystal clear company culture that can help guide them towards those goals.
- It helps put everyone on the same page. Adding to our point above, a crystal clear company culture is great way to ensure that everyone is on the same page and knows exactly what the company is striving for. The hope is that you won’t have to worry about any stragglers because you’ve already made it clear what you expect out of them, and what they should expect out of you.