3 Reasons Why You Need to Work On Your Company Culture

facing a crowded room in a plaid shirt

Take a look around an HR blog or website and you are bound to find the words “company culture” popping up again and again.

For many, company culture can be somewhat of a mystery. It’s something that every company has, but just because you have it doesn’t mean it’s benefiting you in all the right ways.

Some leaders don’t know what needs to be done to get their company culture in the right place, or whether they need to actually put much effort into it at all, since for many, company cultures seems like a byproduct of just being a company at all.

However, as we’ve brought up many times on this blog, company culture plays an integral role in the success of your company. To help give you a better idea of why company culture is so important, we thought we’d break down why you need to pay special attention to your company culture, and how to go about doing so.

For today, we’ll start with why. Take a look below:

  • It’s a top recruiting tool. When a job candidate takes a look at your company, chances are, they are looking into your company culture. What we’re referring to are the things that you value, why you value them, and how you go about attaining/upholding those goals and values.

    For many candidates these days (especially the Milliennial generation), relating to the values of the company is one of the biggest factors when it comes to choosing where they apply. That’s why it’s so important to make sure that you do your best to narrow down your company culture and highlight what makes you stand out as a company.

  • It helps solidify your team. Not only is having a great company culture important for recruiting, it is also an important aspect of solidifying your team/company as a whole. When you hire like-minded people who value what you value, then hopefully they will band together in order to obtain the goals that you set up for your company. When employees believe in what you do, they should be more likely to succeed—and a big part of that is having a crystal clear company culture that can help guide them towards those goals.
  • It helps put everyone on the same page. Adding to our point above, a crystal clear company culture is great way to ensure that everyone is on the same page and knows exactly what the company is striving for. The hope is that you won’t have to worry about any stragglers because you’ve already made it clear what you expect out of them, and what they should expect out of you.

On Thursday, we’ll get into how you can vamp up your company culture to ensure success. In the meantime, let us know your thoughts by connecting with us on Facebook or Twitter!

photo credit: Infusionsoft via photopin cc

3 Ways to Get Employees Prepared for the Summer


Summer may not officially be here, but with the weather getting warmer and warmer, it’s safe to say that most of us are ready to get out and enjoy the sun.

This can be difficult during the workweek. When employees are stuck in the office, it’s not uncommon to see decreases in productivity and efficiency as everyone does a little daydreaming about the outdoors.

Fortunately, there are plenty of ways you can avoid this issue. To show you, here are three tips on how to get your employees prepared for the summer and ensure that they stay as productive as possible.

  • Rethink your summer schedule. Depending on the business, you might find that your summer hours have slowed down. As such, now might be a great time to consider changing your office hours or providing a flexible schedule.

    For example, Gwen Gulick, an associate director at Harvard Business Publishing, suggests giving your employees the option to leave early one day –like on Friday, for an early weekend –if they get all their work done. Incentives like these can give you the best of both worlds, because they keep your employees happy by allowing them time to enjoy the weather, and also ensure that they’re staying on top of their game.

  • Bring the office outdoors. No one says that you have always conduct your business inside. Consider taking your meetings or brainstorming sessions outdoors where employees can clear their minds and get a breath of fresh air that will help energize them.

    You can also try letting them bring their laptops to an outdoor area with wi-fi (such as a café) on certain days of the week, suggest places with an outdoor patio where they can have their lunch, or even start the trend of taking a simple walk around the block during breaks. Anything you can offer to get them outdoors is a great bonus.

  • After-Hours Outdoor Events. Company picnics don’t always sound glamorous, but they are certainly a great way to get employees outdoors. You can also suggest to your employees the idea of getting together for company sponsored sports team (i.e. basketball or softball). This is a great way to help coworkers connect, build on teamwork, and enjoy some time outdoors.

Have any tips you’d like to add to our list? Let us know by connecting with us on Facebook or Twitter!

photo credit: Sprengben [why not get a friend] via photopin cc

4 Reasons Why a Transparent Work Environment is Essential

In our post on 3 Ways to Help your Employees Understand the Big Picture, we mentioned the concept of being open with your employees and letting them know the ins and outs of the company.

What that really means is a transparent work environment.

Workplace transparency, or corporate transparency is when an organization makes their actions “observable by outsiders.” In a transparent work environment, decisions and other operations are open to employees, stakeholders, and shareholders. And in some instances, companies may choose to even go as far as providing information to the general public.

Several companies have committed themselves to providing a transparent work environment, believing that all of those involved in their company benefit greatly from it. In that vein, we thought that it could be useful to highlight several reasons why you should have a transparent work environment.

Take a look below:

Transparency enhances your company culture.

We’ve already talked about what it can do to your employer branding, but more specifically, transparency can do a lot for your company culture. Transparency helps to foster a relationship up and down the workplace ladder. Because all operations are made public, employees feel included in the decision-making process rather than simply receiving orders from the higher-ups.

“Transparency breeds trust.”

In an interview with Inc. Magazine, Joel Gascoigne, co-founder of the social media software application Buffer, argues that transparency is a great way to build trust among your employees, which can also do wonders for enhancing your company culture.

Transparency affects services and productivity.

Along with the two reasons above, transparency does a lot to affect the services and productivity/creativity of your employees. Employees are more likely to feel invested in a company that they completely understand, which increases their willingness to be more productive and contribute to the company’s goals.

And, if employees are happy about what they see and understand, they will most likely represent your company in a good light, which makes a great impression on customers and potential candidates. 

Transparency means no surprises. 

A transparent work environment also eliminates the fear of receiving backlash for speaking out. Rather than letting problems slowly creep up and then explode, employees in a transparent work environment will feel comfortable relaying their problems, helping you avoid any disasters that can prove costly to your company’s profit and image.

At AIM Careerlink, we provide you with the ultimate tools for finding the best talent around. We are also committed to helping you maintain that talent, which is why we provide you with advice and tips like the ones above. If you have any questions or comments. let us know by connecting with us on Facebook or Twitter!