As we mentioned, images are a great way to gain a lot exposure for your company in a short and simple way for your followers. But gaining that exposure requires more than just adding a few images here and there to your social media content; it requires some well-thought out planning, and a little creativity.
To point you in the right direction, today, we’re going to give you three tips on how to successfully add more images to your social media content. Take a look below:
- Match your images to your target audience’s taste. First things first, before you start posting those images, you need to think about what your target audience will find most pleasing. For example, for companies that sell clothing or beauty products, product shots can really make an impact; other companies, such as marketing firms, might find infographics to be their best bet. Either way, the key is to make sure you know what your audience craves. (For more, check out this great post on different types of social media images by Mashable.
- Make your images stand out. Photos on social media are not a new trend. As such, there are plenty of companies out there already posting images that deal with their brand, which is why it is so important that you do your best to make your images stand out. This can be done in many different ways–from making sure the quality of the image is really good, to ensuring that the colors are pleasing to the eye–but the key is making sure that the images are authentic to your brand.
- Make your images concise and to the point. Finally, you need to make sure that you break down the image and figure out exactly what you want people to get from it. While chances are that everyone will get something a little different out of each image, the key is make sure that a large majority of your audience gets something out of the image. If there’s no clear value or connection to your brand, then you may as well not be using images at all.