The Morals of Searching for a Job… While at Work

career fairLooking for a job, while on the job can be a nerve-wracking experience. Do I save it for when I am on break? What do I say if I get caught? Do I correspond through my company or personal email? Can I read my emails/notifications while I work?

These questions and dozens more are bound to run through your head, but the biggest question of all is this: “Can I look for a job while at work/while I still have a job?”

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How to Take the Jump and Work Remotely

Work from home

When we used to think of going to work, many people had in mind a sterile office with beige or grey cubicles. Work was always conducted sitting down at your desk for 8-10 hours a day with only a small lunch break, where you finally had a chance to get outside and experience some sunlight, fresh air, and other humans interacting.


These days, things are a lot different. Companies like Google have made a huge impact on the work environment, making the workplace fun by using crazy colors, awesome interior designs, and fun activities that make you feel like you are working at a playground rather than in an office.


Unfortunately, not all companies can be as fashion forward as Google, and not all people really want to be in that environment, but at the same time they don’t want to be stuck at the same old boring office. So what do they do? Well, many of them start working remotely.

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A Guide to AIM Careerlink’s 3rd Quarter Blog Posts of 2014

Summer has officially ended and fall is well on its way! As we do every quarter, we are going to take a look back at the last three months in hopes of making it easier for our readers interested in getting acquainted/re-acquainted with any of the great tips we’ve had throughout our blog. So, without further adieu, here is AIM Careerlink’s guide to the third quarter blog posts of 2014. Take a look below:

Career Essentials

  • Why Networking Matters for Your Career (Part 1, 2)
  • Choosing the Right Connections for Your Network (Part 1, 2)
  • The ‘How, What, When, Where, Why’ on Making a Career Change (Part 1, 2, 3 & 4)
  • Employees: How to Deal with a Difficult Boss (Part 1, 2)

The Candidate Experience

  • What You Need to Know When Using Social Media to Screen Candidates (Part 1, 2)
  • Employers: Paying Attention to Your Candidates in the Waiting Room (Part 1, 2)

Leadership Essentials

Social Media


Is there a post that you really enjoyed from this quarter, we’d love to hear about it! Let us know by connecting with us on Facebook or Twitter.





A Guide to AIM Careerlink’s 2nd Quarter Blog Posts of 2014 (Part II)

On Tuesday, we kicked off our second quarter by giving you our guide to AIM Careerlink’s second quarter blog posts. As we’ve mentioned in the past, our hope with these guides is to help make it much easier for you to keep track of all of the great tips we think are essential to running a successful business.

So, without further adieu, here is the rest of our guide to the second quarter Blog posts of 2014. Take a look below:

Leadership Essentials

Leaders: 4 Reasons Why You Should Take the Blame for Your Team’s Mistakes

Leaders: 4 Ways to Gain Your Employees’ Trust

Performance vs. Seniority–How Do You Promote Employees? (Part 1, 2)

Leaders: 3 Reasons Why It’s Important To Be a Mentor to Your Team

Leaders: 3 Tips on How to Mentor Your Team

3 Reasons Why You Should Regularly Evaluate Your Employees

3 Tips for Regularly Evaluating Your Employees

Leaders: Don’t Be Afraid of Making a Few Mistakes

3 Tips on How to Successfully “Sell” an Idea to Your Team

Leaders: Letting Your Employees Make Mistakes (Part 1, 2)


3 Tips on How to Attract Millennials

Are Millennials Prepared for the Workplace?

3 Tips on How to Prepare Millennials for the Workplace

Millennials: How to Prepare Yourself for Your Future Career (Part 1, 2)

Millennials: Don’t Be Afraid to Ask for Help

Social Media Recruiting/Essential Tips

3 Reasons Why You Need to Start Using More Images on Social Media

3 Tips on How to Successfully Use More Images on Social Media


Job Seekers: Are You Taking Advantage of Twitter’s New Layout?

What Twitter’s New Layout Could Mean for Your Business


Facebook’s 2014 1st Quarter Earnings Show Promise in the Mobile App Arena

Have any favorites from this past quarter? Let us know by connecting with us on Facebook or Twitter!

A Guide to AIM Careerlink’s 2nd Quarter Blog Posts of 2014 (Part I)

Every quarter, we give you a nice rundown on all of the blog posts we’ve done over the last three months, and since today marks the beginning of a new quarter, we thought we’d go ahead and keep with that tradition. So, here is the first half of AIM Careerlink’s guide to the second quarter blog posts of 2014. Take a look below: 

The Candidate Experience

What to Do When a Candidate Doesn’t Get the Job (Part 1, 2)

Candidates: What to Do When You Don’t Get the Job

Employer Branding/Employee Satisfaction

3 Reasons Why You Should Be Concerned About Employees Working Excessive Overtime

3 Ways to Keep Employees from Working Excessive Overtime

HR/Recruiting Essentials

Soft Skills: What Are They and Why Do Your Employees Need Them? (Part 1, 2, & 3)

Employers: Hiring Employees Who Care (Part 1, 2)

3 Reasons Why You Should Consider Giving More Incentives to Recruiters

3 Tips On Giving More Incentives to Your Recruiters

3 Ways to Get Employees Prepared for the Summer


Employers: What You Need to Know About Internships (Part 1, 2 & 3)


Exit Interviews: Are They Worth the Time, Money, and Resources? (Part 1, 2 & 3)

Employees: How to Have a Successful Exit Interview

Employers vs. Candidates: Who Is Interviewing Who? (Part 1, 2)

Job Seekers: Key Tips to Having a Successful Interview (Part 1, 2)

Any blog posts that sound out to you? Let us know by connecting with us on Facebook or Twitter. We’d love to hear from you!

3 Tips on How to Attract Millennials

chicago bean

Graduation month has come, and that means there will be plenty of Millennials getting ready to enter the workforce once they’ve received their diplomas.

For employers, now is a great time to take advantage of the flood of top talent that will be out there in the job market.

However, it is not as easy as it sounds. Millennials can be a tough crowd to please, sometimes making it extremely frustrating for the older generations who typically have the job of hiring them.

As difficult as they may seem at first glance, Millennials are extremely hard-working and will become the future leaders of most companies. As such, it is important that you do your best to attract them as effectively and efficiently as possible.

To show you how to do that, we thought we would give you three tips on how to attract Millennials and find the top talent you need. Take a look below:

  • Be flexible. Millenials place a high value on work-life balance. As such, it is important that you do your best to make sure your company offers some flexibility on the schedule. This can either be done through a work from home program, or through some kind of vacation benefits, a few extended lunch breaks, or even allowing them to choose how and when they get their work done. Just make sure you do this all within reason in order to make sure you maximize the work.
  • Be tech-savvy. It is the age of technology and Millennials are at the forefront when it comes to all of the new programs, electronics, and apps floating around. If you want to catch the eye of this new generation, try your best to be up to date on all of the various things coming out in the tech world. There are plenty of ways to do this. The easiest way is to make sure you are up to date on all of your social media sites. Another thing to consider is allowing people to bring their own devices to work. Whether it is a laptop or mobile phone, giving them the freedom to at least use them for work can help attract the Millennial crowd.
  • Be authentic. Millennials crave authenticity. As such, it’s important to make sure that your company has something truly genuine to offer to this group. Figuring out your core values and how the Millennial generation can benefit from them in their personal and professional life is an extremely important part of getting them interested in what you have to offer, so make sure you figure out what is that makes you so great.

Have anything to add to our list? Let us know by connecting with us on Facebook or Twitter!

photo credit: DarrellR via photopin cc

Job Seekers: Are You Taking Advantage of Twitter’s New Layout?

twitter logo painted

On Friday, we talked about some of the brand new updates that Twitter has begun rolling out this month and why they are so important to businesses looking to maximize their outreach on the social media platform.

As we mentioned, these updates will be a big game changer for businesses when it comes to exposing their brand, recruiting efforts, and leads.

But these big changes will benefit more than just businesses. They’ll also make a big impact on job seekers, too.

Believe it or not, your professional social media presence is similar to that of a business’–you are responsible for maintaining your image (i.e. brand), your credentials, and much more.

And, since “54% of recruiters turn to Twitter when vetting candidates”–which Mashable contributor Stephane Le Viet believes “is likely to increase” due to the new features–it only makes sense that job seekers take the time to update their handles too, in order to benefit from the redesign.

To show you how do that, here are a few ways to take advantage of Twitter’s new layout in order to better your chances of landing a job on your next job hunt. Take a look below:

  • The visual resume. Twitter has gone more visual than ever, with its banner update, embedded videos/photos, and filter feature. Take advantage of this by creating a profile that will show off your professional side.

    For example, you can add a formal headshot or semi-formal photo for your profile image, a personalized, but tasteful banner, and a nice selection of career-oriented videos and images that you find relate to your work ethic and credentials.

  • “Pinned” and best tweets. Gone are the days of sequential tweets. With Twitter’s new “pinned” tweets and best tweets, you have a chance to choose what your Twitter profile says about you.

    Take advantage of the “pinned” tweet feature by showing off your credentials, work ethic, or whatever you think is the number one trait that will get you hired. As for the best tweets, a lot will depend on your followers, but you can take advantage of the feature by strategically tweeting and retweeting (hopefully get others to return the favor) what you think will showcase your qualifications as a professional.

What have you done to take advantage of Twitter’s new layout? Let us know by connecting with us on Facebook or Twitter!

photo credit: eldh via photopin cc

Facebook’s 2014 1st Quarter Earnings Show Promise in the Mobile App Arena

Facebook logo

It’s been a while since we last checked in on Facebook, so we figured we would go ahead and get you up to speed on the social media platform.

Earlier this year, the social media giant seemed to be on a roller coaster ride with investors (and just about everyone else) as they saw a mix of high and lows that elicited a range of comments, such as the controversial comparison to an infectious disease.

One roadblock that proved to be quite challenging for the social platform was the result of a drop in usage among teenagers. In November of 2013, Facebook reported a drop of 20% among teen users–from 76% in 1st quarter to 56% in the 3rd quarter of 2013–as teens started switching over to more mobile friendly apps such as Snapchat and Whatsapp.

Fortunately, their 2013 4th quarter earnings showed that Facebook was still a heavyweight contender in the realm of social media, with a 63% increase in revenue and eight-fold increase in profit for the fourth quarter. The most noticeable thing about the earnings was that Facebook reported that mobile advertising accounted for 53% of revenue in the fourth quarter, a jump up from the 23% revenue it reported a year earlier.

Still, as we mentioned in our previous posts about Facebook, even with the spike in profits, Facebook still had a long way to go before they could prove that they were in the clear. With the 2014 1st quarter earnings now in, those concerns are proving to be less of an issue.

USA Today reports that Facebook’s first-quarter earnings were $885 million (34 cents per share) on revenue of $2.5 billion, which exceeded the expected profit of 24 cents and $2.36 billion in revenue. About a year ago, Facebook rang up a profit of 12 cents and revenue of $1.46 billion.

The credit, according to Facebook, goes to their mobile marketing. As Chief Operating Officer Sheryl Sandberg stated, “mobile is a strong driver for us,” with about 60% of company’s ad sales coming from mobile devices. 

What does this mean for business?

Simply put, Facebook has definitely pulled through in the mobile app arena with a 40% increase in Facebook users–making a total of 945 million people as of December 31st, 2013–visiting the site on their mobile devices.

For now, we think it is safe to say that Facebook has made a pretty good comeback. But as with any tool in your recruiting arsenal, you need to always keep an eye on any changes that can happen.

Fortunately, there are plenty of other recruiting tools that employers can use to attract top talent, like the ones we have at AIM Careerlink. If things start going south, you know you’ll extra support with AIM Careerlink.

A Guide to AIM Careerlink’s 1st Quarter Blog Posts of 2014 (Part I)

colorful bookshelf

To kick off the year 2014, we decided to give you a nice little guide to our posts in 2013 with the hopes of making it much easier for you to look back on all that we’ve written.

And since we are now well into the year, we thought it would only make sense to do it again. So, without further adieu, here is our comprehensive guide to our blog posts in the first quarter of 2014. Take a look below:

Employer Branding/Employee Satisfaction

3 Reasons Why You Shouldn’t Overwork Your Employees

Giving Your Employees a Slice of the Decision-Making-Pie

How to Criticize your Employees the Right Way

Taking Criticism from Your Supervisors–the Right Way

How to Deal with Tattletales in the Workplace (Part I)

How to Deal with Tattletales in the Workplace (Part II)

How to Deal with Tattletales in the Workplace (Part III)

Why Employee Satisfaction Is So Important to Retaining Top Talent

What Do Your Employees Think of Themselves?

Showing Your Employees Some Love

Dealing with Difficult Clients (Part I)

Dealing with Difficult Clients (Part II)

Socializing In and Outside of Work (Part I)

Socializing In and Outside of Work (Part II)

Why and How to Set Your Expectations for Employee Success (Part I)

Why and How to Set Your Expectations for Employee Success (Part II)

HR/Recruiting Essentials

2 Reasons Recruiters Shouldn’t Always Follow Their Gut Instincts

How Does Your Mobile Recruiting Strategy Stack Up to Fortune 500 Companies?

When Candidates Lie

3 Reasons You Run Into Trouble When Hiring Expectations Are Too High

Common Hiring Mistakes: Looking for Problems In a Candidate

Common Hiring Mistakes: Talking too Much During an Interview

Employers’ Career Fair Tips (Part I)

Employers’ Career Fair Tips (Part II)

Job Seekers: 4 Essential Tips on Getting the Most Out of a Career Fair


3 Reasons You Should Consider Doing Video Interviews

Dos and Don’ts for Successful Video Interviews

Dos and Don’ts for Successful Video Interviews (for Job-Seekers)

Interview Questions: What Employers Should Want From Them and What Job Seekers Should Give (Part I) (Part II) (Part III)

Check back tomorrow for the rest of our guide where we’ll give you leadership essentials, social media recruiting tips and more.

In the mean time, are there any posts that really stood out to you? Let us know by connecting with us on Facebook or Twitter!

photo credit: See-ming Lee 李思明 SML via photopin cc

3 Things We Can Learn From the Obamacare “Brosurance” Marketing Wreck

A few months back, the Internet was a bit befuddled by the joint-marketing campaign of the Colorado Consumer Health Initiative and Progress Now.

What they were trying to do was encourage young adults to sign up for health insurance under the Affordable Care Act, but what they ended up getting was a lot of angry Millenials and a marketing campaign that went silent only a few months after it went public.

Fortunately though, we have The Daily Show with Jon Stewart, who found the opportunity for a few laughs too good to pass up.

Recently, Jon Stewart and co. rekindled the flame of the Obamacare Brosurance marketing disaster with a report that highlighted how far off the marketing campaign was from reaching its target audience (i.e. Millennials).

The Daily Show with Jon Stewart might seem like the most unlikely of sources for some great HR tips, but it looks like that’s been proven wrong with this analysis. Here are three things we took away from the piece:

1. Don’t alienate your target audience

The last thing you want to do is make your target audience feel like you don’t understand them, because you’ll run the risk of coming off as disingenuous and offensive.

In terms of creating an employer brand, this can really turn away your target audience, especially the Millennials, who really value authenticity.

As one of interviewees said to Aasif Mandvi, “They’re basically portraying you as someone whose only goal in life is to sleep around”–in short, if it doesn’t speak to your target audience, then it doesn’t do you any good.

2.  “Not all publicity is good publicity”

Sure, being provocative may get people to talk about your brand, but it doesn’t guarantee they’ll want anything to do with it. In fact, you’ll probably end up losing more than you gain.

As one person said, “I was shocked that that was an actual insurance ad, advocating for falling off of kegs and getting really drunk.” In her case, the ad did nothing positive for her.

Apply that to an employer brand with a bad rap, and sure, people might talk about your company, but if it is not in a good light, then it’s doubtful that it will do you any good.

3. Make sure your message actually does its job before you send it to print

The most important thing of all is that you actually get your message across. As was the case with the brosurance ads, the goal was to encourage people to sign up for healthcare insurance. But as one girl put it, “I don’t think the ads answer any healthcare questions.” If no one understands what your message is, then you’ll just end up with pointless marketing and a big waste of time.

Marketing can do wonders for your company, whether it’s for your employer brand or for a company product, but if you don’t work through your marketing campaign thoroughly, you could end up in a wreck like the brosurance campaign. Take your time and make sure your marketing is foolproof. If you do, then chances are you’ll be in a much better position than the brosurance folks.