A Guide to AIM Careerlink’s 2013 Blog Posts (Part I)

Hello, readers! We wanted to take a moment today to thank you all for reading our blog and for ringing in the New Year with us!

For many, the New Year signifies a fresh start–a time for new and exciting ideas and looking towards the future. But, as we mentioned yesterday, that doesn’t mean you should sweep everything you’ve done this past year under the rug.

So today, we thought we would highlight some of our posts over this past year and organize them to make it easier for our readers, just in case they’d like to go back and take a look at some of the great tips we gave in 2013. Take a look below:

AIM’S Essential Recruiting Tools

What is AIM Careerlink?

Job Seekers: Why AIM Careerlink?

AIM Careerlink Upgrade Packages: Branding Package

Careerlink Video: Using Video to Boost Recruiting

Managing Your Recruiting Tools: 5 Ways to Make Recruiting a Success

AIM Calendar Update: 3 Must-See AIM Events

Best Online Resources

10 Must-See Infographics for Employers Seeking Talent

The 9 Best Online Resources for Job Seekers

The Top 20 Online Recruiting Resources for Employers

The 8 Best Online Resources for Older Job Seekers

The 5 Best Online Resources for Job-Seeking Veterans

The Candidate Experience

4 Ways to Make a Good Impression on a Candidate

Why a Good Candidate Experience is Important

Passive Candidates Are on the Rise: Here’s How to Recruit Them

Company Cultural Fit

Cultural Fit: Are You Doing It Right?

When to Reassess Your Company Culture (And How to Change It): Part I

When to Reassess Your Company Culture (And How to Change It): Part II

Is Your Company Guilty of a Workplace Culture of Fear? Here Are 3 Ways to Know

4 Ways to Work Towards a Transparent Work Environment

4 Reasons Why a Transparent Work Environment is Essential

Employer Branding/Employee Satisfaction

Employer Branding 101

Employee Recognition: Why You Should Praise Your Employees More Often

How to Motivate Your Employees (Hint: Make It Personal)

Emotion Beyond Leadership: Caring in the Workplace

3 Ways to Help Your Employees Understand the Big Picture

Why Your Corporate Mission Should Read Loud and Clear

Re-Recruiting: Putting Your Ideas Into Action

Re-Recruiting: A 6-Step Process

6 Reasons Why Re-Recruiting Is a Good Idea

3 Ways to Spread Holiday Cheer (and Positive Employer Branding) via Social Media

Are You or Your Employees Experiencing Holiday Job Fatigue?

Check back tomorrow for the rest of our guide where we’ll give you the HR/recruiting essentials, interview tips, social media tips and more.

In the mean time, are there any posts of ours that you really enjoyed from 2013? Let us know by connecting with us on Facebook or Twitter!

Looking Back on 2013 (and Moving Forward)

New Year’s Eve has arrived, meaning that 2014 is just hours away.

And with the New Year comes the exciting prospect of striving towards new goals and ideas. But, just because the New Year is rolling in doesn’t mean we can’t take a moment to look back and reflect on all that we’ve done in 2013. In fact, we’d like to stress the importance of looking back in order to help you and your company make the move forward.

Here are a few questions to ask yourself and your employees when taking a look back on 2013:

What did we accomplish this year?

Taking a look at your accomplishments is an important part of assessing what your future will look like. Not only does it help you keep track of all of the important goals you’ve reached–it’s also a great morale booster for your employees. Showing them the successes of the company and how they helped contribute to reaching those goals is a great way to get them excited for all the possibilities that the New Year holds.

How have we grown as a company, as a team, and as individuals?

Along with looking at the goals you’ve accomplished, take a moment to consider how your company has grown. Whether as a whole, as a team, or even down to each individual employee, taking the time to reflect on every single level of your company gives each employee a better idea of how they’ve personally contributed to the organization, as well as to themselves.

It’s important to make sure your employees feel like they have a sense of ownership with the company, and one big way to do is by simply showing them how much of a difference they’ve made in just a year.

What didn’t we accomplish this year?

Along with the good, comes the bad. And, although no one really enjoys looking back at their “failures,” those failures happen to be a very important aspect of fixing problems heading out of 2013 and into the New Year.

Take a look back and see what goals weren’t met and then consider why they weren’t met. When it comes time to work at those goals again, you’ll know exactly what works and what doesn’t, making for a much more promising future and a chance to get things out of the way much faster.

The future can be pretty exciting, but that doesn’t mean you should forget about the past. Taking a moment to reflect on your accomplishments and see how you stacked up is one of the best ways to help get ready for the New Year and beyond.

How did your 2013 look? Let us know by connecting with us on Facebook or Twitter. We’d love to hear from you!

4 New Years Resolution Ideas for HR

With a new year comes new goals and new standards to set for ourselves.

And since 2014 is only two days away, you might want to get your New Years resolution list in order before the clock strikes 12. To give you a little push in the right direction, here are a few ideas we have for you:

Polish your recruiting tools. 

At AIM Careerlink, we’ve got some great tools for finding the best talent around, but that doesn’t mean you can’t do a little customizing. Throughout this year, we’ve talked about a lot of different tools, like social media platforms and mobile apps, to help give you a well-rounded recruiting toolkit. But as with any arsenal, you need to make sure that everything you have is in tip top shape. Make an effort to keep your recruiting tools as polished as possible as we go into the new year.

Treat your employees right.

Employees are the backbone of any organization, and if you treat them well, then they will do well. Make it a goal to show that you genuinely care about them. Keeping your employees happy is a great way to generate camaraderie and creativity, and boost productivity. Do what you can to make your employees feel like they make a difference (because they really do).

Be nice to your candidates.

If you plan on treating your employees right, then why not go ahead and start well before they even become employees? A great candidate experience is a surefire way to hook in candidates, as well as create a great employer brand. This gives you a much better chance at reaching out to those potential candidates who you might not have reached using traditional recruiting methods.

Work on your cultural fit. 

We’re big proponents of cultural fit here at AIM. Having a team who works well together is an important aspect of a great company. Having a team who can see eye-to-eye allows the team to bounce ideas off of each other, and sets up the support system needed to get things done. It’s no surprise that a solid corporate culture can really do a company a lot of good.

We really could go on, but we think that this list of New Years resolutions is good start. If you can get yourself on the right track by taking these simple cues, then we think you’ll be headed for a great 2014!

Do you have any other New Year’s Resolutions you’d like to add to this list? Let us know by connecting with us on Facebook or Twitter. We’d love to hear your thoughts!

Where Will Facebook Stand in 2014?

A few weeks back, we talked about the decline in Facebook users and its potential impact on social media recruiting.

To recap, here are a few stats from the post:

  • GlobalWebIndex reported that Facebook usage among teens dropped 20%–from 76% in 1st quarter to 56% in the 3rd quarter of 2013. 
  • Further research by GlobalWebIndex showed a spike in teen usage of mobile apps, with closed messaging services and video and photo-sharing apps, like Instagram and Snapchat, taking the lead.

Looking from where we last left off, it seemed like Facebook wasn’t doing so hot. And, unfortunately, that trend hasn’t changed all that much.

Recently, Business Insider had an article titled “Facebook Is A Fundamentally Broken Product That Is Collapsing Under Its Own Weight.” In that article, contributor Jay Yarrow interviewed freelance analyst, Benedict Evans, who highlighted some of the issues Facebook was having.

In a nutshell, Evans argued that Facebook users were being too overwhelmed by “the amount of sharing Facebook is trying to cram through its News Feed.” According to the social media giant, each user has 1,500 potential stories they can go through on average.

To break that down, the article noted that if an user is awake for 17 hours a day, that means they would have to go through 88 new times per hour, or 1.5 per minute, in order to successfully go through all 1,500 stories.

This is where Evans suggests that the product (i.e. Facebook) is broken–likening it to receiving 1,500 emails a day. While Facebook can change its algorithms to make the more important stories come up on a user’s feed, it still doesn’t fix the issue, because it can’t possibly sort through everything. And, to make matters worse, according to Zuckerberg’s Law, the number of stories is steadily rising.

As a result, users, especially as they go mobile, are beginning to use Facebook less and less. If they want to see photos, they can go to apps like Instragram, or Snapchat, and the same goes for gaming or messaging, which all have respective apps.

So, what’s the take-away?

While we aren’t ones for speculation, this does serve as a reminder that you shouldn’t rely solely on one kind of recruiting tool. If Facebook were your only recruiting tool and the platform were to suddenly fall of the face of the earth tomorrow, that would leave you in a lot of trouble.

Keeping an eye on your recruiting tools is critical when it comes to being successful, whether that means staying informed, keeping your options open or (most importantly) starting with the basics–you have to make sure all of your tools work for you.

We’re not saying that you should abandon Facebook, but if you do have all your eggs in one basket, then we definitely think it is time to re-assess.

What are your thoughts on the state of Facebook? Let us know by connecting with us on Facebook or Twitter!