Navigating Your Way Through Social Media Marketing Trends

There is no doubt that social media has changed the way we think about HR. From spreading your job postings to screening your applicants, social media has definitely become a force to be reckoned with.

That being said, navigating your way through social media platforms isn’t easy. And because there are so many platforms and approaches to choose from, you can risk wasting a lot of time keeping up with silly trends rather than finding the right social media platforms that will benefit you.

Last week, Forbes contributor Jayson DeMers gave his take on The Top 7 Social Media Marketing Trends That Will Dominate 2014. The word “trend” can be misleading, which is why we thought we would pick out the trends that we think are really worth taking a look at:

  • “Investment in Social Media Will Become a Necessity, Not a Luxury.” 
    The key word in this title is necessity. Companies are now seeing the benefits of using social media, but as we move forward it will become even more apparent that it is a must. Earlier this year, we posted an outline of Martin Jones’–a speaker from AIM’s 2012 November Speakers Series–presentation on why social media is important. Check it out for a thorough read on why you should be using social media.
  • “Google+ Will Become a Major Factor.”
    Yes, Google+ has been around for a few years with very little activity, but the social media platform began turning heads when it beat out Twitter as the second largest social platform earlier this year. Google+ is a wonderful tool for employer branding, and as Google begins to integrate the platform into its search engine rankings, businesses should begin to consider how the platform with affect their social media marketing and brand presence. To see what other companies are doing with the platform, Smart Recruiters has a great blog post on the Top 10 Employer Brands on Google+.
  • “We’ll Witness the Rise of Micro-Video.”
    At AIM Careerlink, we offer employers CareerlinkVideo as another great tool to help them find the top talent they are looking for, so it’s no surprise to us that video-based social media can help enhance your employer brand and social media exposure.
  • “LinkedIn Will Become a Major Player for B2B Business Growth” 
    LinkedIn isn’t just any social media platform. With its main market being oriented towards business-minded individuals, the platform is a good source for connecting with other companies and professionals. Making sure that your company is well-represented on LinkedIn is a great way to expose your brand to others in the industry.

As we mentioned, navigating your way through social media marketing trends isn’t easy. There’s a lot of “fluff” out there, and it can be hard to sort through what information is good, and what isn’t. But these 4 trends we took a look at today should help your company position itself within the market, and hopefully start making the most of your company’s social media presence.

Did you see a trend on the list that you thought was worth taking a look at? Let us know by connecting with us on Facebook or Twitter.