Almost all major companies have some sort of presence on social media, and most employers are using one platform or another to tailor their employer brand, attract future employees and connect with their customer base.
But, as far as using social media on the job for networking with colleagues, things have been a little slow to develop. In the beginning, we had LinkedIn, which gave people the opportunity to use social media in a much more professional manner.
But now with apps such as Facebook’s FB@work, it is becoming evident that social media in the workplace is here to stay, and companies are beginning to wonder if they should allow their employees to actually use such platforms while on the job.
Over the next couple of posts, we are going to talk about some of the pros and cons of using social media in the office. For today, we’ll concentrate on the pros. Take a look below.
Efficiency. Looking at the many networking tools we have today, one might think that email was “so last decade”. More often than not we find ourselves getting frustrated with chain link emails that run on and on, so by the time we actually have time to sit down and read them, we find ourselves sifting through the number of tabs and text until we actually find what we want.
With social media like Facebook, co-workers can create a page that specifically focuses on whatever task or project they are working on, making it much easier to keep track of the conversation, since the formatting allows users to comment on specific posts or tag the person they are directing their response to.
More collaboration. Going off our previous point, platforms like Facebook at Work are going to make things much easier for co-workers to collaborate on projects by allowing to post and upload photos, videos and other files onto the platform, so rather than sending out an email with a couple attachments and hoping everyone you needed to send it to got cc’d, everything you have will uploaded immediately to the “public” work page.