Personal Branding for Job Seekers

Personal Branding

A brand is a collection of elements that a company uses to distinguish itself from its competitors and create a lasting impression in the minds of its customers. So, how can you apply those same concepts to create an effective personal brand?

With a personal brand, you’re goal is to stand out among your colleagues and create a lasting impression with potential employers. According to Forbes Magazine, a strong, appealing personal brand can help job seekers in the interview process.

This week we’re exploring how to define, evaluate and communicate your personal brand in the most effective way. We’ve even provided a handy infographic to help guide you.

Define your brand

Defining your personal brand can be a difficult task. To help you get started we’ve provided a few tips below.

Learn your personality type

Learn more about yourself by taking a combination of personality assessments. This is a great place to start when you’re trying to discover a career path that fits you. Check out Gallup’s Strengthsfinder and the 16 personalities assessment.

For those of you looking for a more in-depth career exploration, organizations like the Rockport Institute offer great workshops and one-on-one guidance.

Highlight your values

Are you the type of person who is always on time? Do you strive to always do what’s right? Think about the qualities that make you special.

Examine your personal passions

What are your passions? Chances are they are as unique as you. What topics can you talk about endlessly? What part of your job do you love the most? Potential employers want to get a sense of who you are and what matters to you most. Knowing the answer to these questions will give you interview talking points.

Share your superpowers

What can you do awesomely that others can’t? If you were about to receive an award, what would it be for? Highlight these traits in your resume and during interviews.

Evaluate your brand

Take stock of your reputation. What do others say about you? The tips below will help you figure out what characteristics people associate you, which can help you better define your personal brand.

Google your name

Do you like the results? Is it just your old LinkedIn account with some tweets from a few years ago? You may find that your online presence needs some major updating.

The goal is to have your past work shown in the results. If the majority of your work is done for an internal website, find side projects you’ve worked on and try republishing them to a WordPress blog. This will help potential employers see some of your work prior to an interview.

Examine your reputation at work

Take a look at your performance feedback. What garnered you high praise? Don’t hesitate to bring up those qualities in an interview and showcase them in your online profiles. The things you do well will also help define your personal brand.

Communicate your brand

After you’ve defined and evaluated your personal brand, it’s time to share it with the world. Next, start posting content that aligns with your brand on your social media profiles. Share links, images and videos that communicate your personal and professional passions and values.

Remember, weekly posts to your Twitter and LinkedIn accounts will ensure more results when someone googles your name.

How often should you post?

The frequency with which you post depends on you and your followers. Check out this Hubspot article for guidance on the relation between the quantity of posts and how many followers you have.

What should you post?

If you are new to social media, Sprout Social suggests posting the following:

  • Post unexpected Tweets
  • Give a glimpse into your private life
  • Post beautiful content
  • Stick to a narrative

If you’re still having writer’s block, remember that you can post things in a variety of different ways such as:

  • Sharing events
  • Promoting your projects
  • Asking a question
  • Giving your opinion on a subject
  • Telling the world what you’re up to

A solid knowledge of your passions, superpowers and growth opportunities can help you to be more self-assured, which is always helpful when you’re job searching. Knowledge is power, right? Having your personal brand defined can also guide your career choices and help potential employers to assess if you fit the position and company culture. But, remember, your personal brand isn’t static. Your brand develops over time and will evolve with you.  personal-branding-101-evaluating-your-personal-brand (2)


  1. Pingback: How to Transform Your Resume into an Online Portfolio | Careerlink

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