In a recent post, CEB talked about the five key trends in the global market this quarter. One in particular stuck out the most:
“Employees globally are twice as likely to be passive candidates as active ones. Employees in most countries continue to report predominantly passive job search behaviors.”
To elaborate, a passive candidate is a qualified candidate for employment who isn’t necessarily looking for work, but who may be interested if the right job comes along.
What does this mean for you?
As an employer, a rise in passive job seekers means that you will have a harder time tapping into a specific pool of desirable talent through the traditional methods of recruiting. While this is certainly a problem, there are still many ways to attract these candidates.
We’ve covered many points about recruiting passive candidates in the past, but it never hurts to have a refresher every once in a while. Here are a few ways to make your company attractive for passive candidates:
- Use Your Website for Recruiting: This simple guide shows you a few ways you can make your website more presentable and interesting to passive candidates poking around your site.
- Use Social Media: Your website should be a 24/7 recruiting machine. And if you aren’t already, now is the time to take it to next level and spread your job postings via social media. Using social media will help increase the exposure of your job postings, and can provide you with an effective outlet for employer branding.
- Use Video Recruiting: Videos are a fast and easy way to access information about a company. Videos require very little of potential candidates, especially those who aren’t actively seeking jobs. At AIM Careerlink, we offer employers Careerlink video when they upgrade to our Branding Package.
- Create a Good Candidate Experience: Candidates talk, and what they say can affect your employer branding negatively or positively, depending on how solid your hiring process is. If you make the right impression, a candidate will most likely talk about it on social media or via word of mouth, providing you with some great exposure.
As we’ve said in the past, recruiting is an around the clock effort, and at times it can require a lot of hard work.
Here at AIM Careerlink, we offer many powerful recruiting tools to help you find the best people possible for the job. And when those tools are used in conjunction with these simple tips above, you’ll have a rock-solid online recruiting effort that will be sure to reach even the passive candidates out there.