A few months back, contributor Stephen Lowisz of ERE posted an editorial about the dangers of HR trends in the recruiting world.
Lowisz discussed the risks of putting all of your emphasis on trends (or what are perceived to be trends), arguing that, “this kind of misinformation can be dangerous for recruiters, particularly those who are just starting out and looking for guidance.”
In short, following trends can be risky, especially when doing so ends up wasting your time and your company’s time. So today, we’re going to take a look at the “trends” that Lowisz discussed–and what you should keep in mind when using them.
- Social Sourcing
We’ve talked a lot about social media platforms and what they can do to help you get the word out there about your company and job postings. But, as Lowisz states, “social media is not a crutch.” Using social media should be a way to make your recruiting efforts well rounded–not a catch-all for recruiting.
- A Great Candidate Experience
“Calling the candidate experience a trend makes it sound like it’s a dismissive idea rather than a crucial part of recruiting.”
We think that Lowisz hit the nail on the head with this one. A great candidate experience isn’t a fad that is going to just go away anytime soon. Keeping in mind that the candidate experience is an integral part of recruiting has a number of benefits for you and your company, so take full advantage of it–all of the time.
Over the course of this blog, we’ve given you a lot of methods and advice on how to enhance your overall recruiting/hiring strategy, helping you acquire and manage the top talent necessary for your company. At the end of the day, though, the decision on who you hire or pass up is ultimately your choice–meaning that you are the key to the whole process.
So don’t rely on current HR trends to set the foundation for your recruiting efforts. While that may seem like an easy way out, trends eventually go away. At the same time, recognizing what’s more than a trend (like a good candidate experience) is just as essential to staying effective.
Starting with the basics that have been tested and proven to work will help you set up the foundation you need. At AIM Careerlink, we want you to get the most out of your recruiting process, which is why we provide you with the tools for a modern and efficient solution for sourcing talent. And from there, you can add on the extras and make your efforts well-rounded.