Leaders: Why You Need to be Tech-Savvy (Part I)

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Here at AIM, we are all about all things tech. In the business world today, technology is making a huge impact that extends far beyond those in the IT crowd.

With the greater accessibility we now have to technology, companies are now orienting themselves towards becoming more tech-savvy, and are pushing their employees in that direction too.

No one is more accountable for being tech-savvy than the leaders amongst the company, which is why over the next few posts, we are going to talk about just that. For today, we are going to outline a few reasons why leaders need to be tech-savvy. Take a look below:

It helps you become more social-savvy. Let’s face it: we are now well into the digital age. The technology we have gives us the accessibility to communicate much more easily than before. As leader, being tech-savvy can help orient towards becoming more social-savvy.

According to a recent study by Weber Shandwick, 80% of employees surveyed said they would “rather work for a social CEO”, while two thirds of customers said that “their perception of the CEO impacts their perception of the company.” Suffice to say, those are some pretty big numbers to consider when making the leap towards becoming a tech- and social-savvy leader.

It makes you look innovative. People usually want to work for a company that looks towards the future, and a leader who is keen on technology will most likely value innovation, as well. Having that kind of value is big for many employees and those looking to work for your company. Being tech-savvy can be a huge selling point for candidates who place high value on innovation and opportunity.

It also helps attract Millennials. There is no doubt that Millennials are the “techiest” of all generations. As such, the value they place on technology in the workplace is much higher than most. As leader, you are perhaps the one of the biggest representatives of your company.

The majority of people who are thinking about applying to your company will most likely look to you to judge how the values of your company stack up to their own. For Millennials, that involves how you work way around technology, and if you don’t deliver, then chances are that will reflect poorly on them, possibly leading them to look somewhere else.

Check back on Thursday when give you a few tips on how to become a tech-savvy leader. In the meantime, let us know your thoughts by connecting with us on Facebook or Twitter!

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