If you’re a consistent reader of this blog, then it should come as no surprise that we like to check in every now and then on social media recruiting tools like Google+ and Facebook to see what changes are happening, in order to help our readers stay on their toes and ensure that they are using their recruiting tools to the fullest.
In a blog post this past Tuesday, Chris Turitizin, a Facebook Product Manager, announced a recent update to Facebook’s News Feed algorithm that will place higher priority on making text status updates by users more visible while decreasing the amount of text status updates from pages.
In the post, Turitizin noted that “This will help us show people more content they want to see.” And that “page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types.”
This, of course, is only the most recent update to Facebook’s News Feed algorithms—and certainly won’t be the last.
What does this mean for businesses using Facebook?
This can definitely be seen as a setback for businesses who update their Facebook page’s with text status updates frequently.
Fortunately, Turitizin offered some advice to page owners, such as sharing links through a link-share, which would make the status update more content rich. In the example they used, the status update would provide a visual as well as the title of the article and part of the article’s content, as opposed to a simple text and short link.
In the past, we’ve made the case for more video and image-laden content as means of attracting people to your brand. Still, this does prove to be a nuisance for businesses who simply want to do business without any interruption.
As always, we like to remind recruiters why it is so important to diversify your recruiting tool kit, as well as keep your arsenal up to date. In the case of social media platforms like Facebook, that means knowing every update to the platform and how it will affect your businesses, because if you don’t do so, you could end up taking a big hit—and that certainly won’t do you any good.