Employers, let’s be honest: hiring can be difficult. It’s overwhelming: sifting through emails, checking applications, setting up meetings and conducting interviews for dozens of job candidates. While it’s difficult finding yourself knee-deep in resumes, it’s essential not to lose site of the candidates—the ones actually applying for the job.
Communicating with job applicants throughout the process can change the whole playing field and create a much better candidate experience.
How important is it to communicate with job seekers and applicants?
In short, it’s huge. If you are dealing with active job seekers, then chances are they aren’t applying for just one job. The way you treat them throughout the whole hiring process can make or break offer acceptance, especially if they happen to get multiple offers.
Essentially, it all comes down to respect for the applicant. In fact, one poll of job seekers found that 90% of candidates who felt they were treated with respect during the application process were likely to encourage others to apply.
On the flip side, out of those who were treated poorly, only 37% would recommend the company to their friends.
And it goes beyond friends and family. According to Mystery Applicant, around 64% of the candidates they polled have taken to social media to share the experiences (good and bad) they had during the hiring process.
All in all, we’d say treating your candidates with respect is huge, and one big way to do that is make sure you aren’t ignoring them.
Here’s how you communicate.
We’re not asking you to do anything crazy like contact them every day. Rather, it can be as simple as giving them a phone call or even sending them an email after each step of the hiring process.
Take, for example, when they first send in their resume or application. Bigger companies have automated messages, that let applicants know their resume was received, but if you are smaller and can take the workload, a simple “Thank you for your application” will suffice.
In between all of your steps, whether it is two interviews or three, you should make sure that you are staying connected with the candidates:
Communicate with those who don’t make the cut.
Never leave them hanging. Nothing is worse than waiting for a phone call or email that never shows up. Simply explain to the candidate that they didn’t get job and maybe even let them know they are more than welcome to apply some time later (if that’s true). Doing so will not only help soften the blow, but also means you get to keep a potential candidate in your back pocket.
If you ever give someone a deadline for when you’ll be contacting them, always make every effort to meet that deadline. Even if you don’t have an answer for them, letting them know that your company is still in the decision making process is better than just letting them twiddle their thumbs.