Employers’ Career Fair Tips (Part I)

Spring is just around the corner and that means that it’s a special time of the year for recruiting: career fair season.

Career fairs are certainly a great recruiting tool for find the best talent around. To see what we mean, take a look at our previous post on why career fairs are not obsolete.

And right about now, recruiters should also be hitting college campuses in order to take full advantage of the job seekers who come from there in waves looking to work for the best companies around.

Whether you’re on a college campus or at a full-blown career fair, finding the right talent requires more than just showing up and hoping for the best. In order to get the most out of your career fair experience, we are going to talk about a few important tips to consider.

For today, we’re going to focus on the importance of coming to the career fair prepared. Take a look below:

Be prepared

Nothing is worse than coming to a career fair ill-prepared. Not only does it prevent you from effectively reaching out to probable candidates–because you are too busy fumbling around–but it also makes your company look bad, as well.

Simply put, you are the representative of your company at a career fair, so it is essential that you show up with everything ready. Here are a few things we suggest:

  • Find out who your target audience is. College aren’t the only places that host career fairs, so make sure you know who your audience is, whether they’re college students, professionals, etc.
  • Have enough print material/paperwork on hand. It should go without saying that job seekers will be hitting a dozen if not more booths besides yours, so make sure you have a physical copy of the job/company description that can help remind them of you.

    When printing, try to make more copies than you anticipate giving out. It’s always better to have too many copies than to make a job seeker have to go online and search around your website or worse, forget about your company altogether.

  • Keep your recruiters in the know. Make sure your recruiters are all on the same page before they meet at the career fair. That means a detailed understanding of the job description, multiple answers to possible questions, and a specific plan on how they will execute the hiring process. The last thing you want is conflicting information from two recruiters.
  • Looks are important. Naturally, the first a job seeker will see of your company is your booth and your recruiters. As such, it is important that everything looks as presentable as possible.

    Keep your booth clean and be sure that your company logo is visible from afar. You should also make sure your recruiters are dressed appropriately. If you office environment abides by a more casual dress code, then feel free to dress the part, just make sure it’s obvious to the job seeker so that they don’t get the wrong impression.

Check back tomorrow when we round off our posts on career fair tips for employers. In the meantime, are there any tips you follow when working a career fair? Let us know by connecting with us on Facebook or Twitter!