As we mentioned in our previous post, taking the time to keep our recruiting tools in good shape is one of the most important factors to having a successful recruiting program. And nowhere is that truer than with the most fickle of our recruiting tools: social media platforms.
On Tuesday, we gave you a brief rundown on some of the things happening with Facebook. Today, we are going to finish up with one more update on the social media giant, as well as the next big contender, Twitter. Take a look below:
Facebook nips mobile bug
For those who have an iOS product (iPhone & iPad), you have most likely experienced a crash or two while using the Facebook app. These crashes are often quite frustrating, especially when you are in the middle of something.
After much investigating, Facebook discovered that the large number of crashes were due to an issue with the coding (Check out Mashable’s post to read in full detail). Fortunately though, Facebook was able to fix the problem within a few hours, cutting the iOS app crash rate by about 50%.
As for what this means to companies who use the social media platform as a part of their recruiting arsenal/general work—it shows that Facebook is putting in the time and effort to expand and improve their mobile app. They are expanding their platform to wider audiences, as well as gaining a better following from their current users. In turn, there is the potential for your company to tap into a larger pool of users (i.e. potential candidates or clients), especially considering the amount of people who are now using their mobile phones to access the Internet.
Twitter now has Favorites in the Main Timeline
Much to the chagrin of “tweeters”, Twitter has now added favorites to users’ main timelines, (similar to retweets).
The new update has become somewhat controversial since the favorites do not necessarily pertain to anything the user actively does or retweets in their timeline. According to Mashable, the new update will either show tweets users they follow favorite, or tweets from accounts a user they follow follows.
Suffice to say, this may deter users from using the social media platform since it can potentially remove the aspect of Twitter that many enjoy –maintaining your own profiles and reaching your target audience. In particular, the new timeline feature could disrupt businesses that use Twitter to show how their brands personally engage in certain conversations.
Twitter has a new shopping service
On the bright side, Twitter has begun rolling out a new feature that will allow users to make purchases on the social media platform. Though it is unclear when it will become fully functional, or how companies will be able to go about using the new feature, this will potentially be a great feature for businesses that want to get in on the mobile-buying market but haven’t been able to do so in the past.