As a recruiter–or even just as a company who is hoping to hire new employees–it’s important to realize that recruiting is an around-the-clock effort.
Just because you’re not looking to fill a position right now doesn’t mean that you shouldn’t be thinking about how your company is presenting itself, and how you’ll look to job seekers. And other than your social media accounts, few places will make a bigger impression on potential job seekers than your company website.
Although companies that are already well-known will often be able to count on the reputation of their brand to make them appealing to job seekers, smaller, less-known companies need to make a conscious effort to explain to onlookers why their company is the best and why you would want to work for them.
With that in mind, here are 3 easy ways to use your website for 24/7 recruiting:
- Set up a jobs section. Although this may seem like a no-brainer to some, many employers don’t have jobs sections–or if they do, they’re only functional when there is a job opening. You should create a jobs section (and AIM Careerlink can help you create a jobs/careers section powered by our tools) with some basic employment information so that job seekers can learn about your hiring process even when you’re not recruiting. What’s more, the easier it is to search your openings–on Careerlink.com or on your site–the more likely it is that you’ll have lots of candidates lined up when you actually are hiring.
- Be sure to add an ‘About Us’ page. Here’s another simple thing that many companies forget–an ‘About Us’ page. Many companies have lots of great information about their products or services on their website, but not a lot of information about themselves. Although you want your website to be useful to potential customers, you shouldn’t forget the value that it can have for job seekers, too. Talk about your company in such a way that you really seem appealing to anyone looking for a job. This can also help improve customer relations.
- Make contact easy. Finally, the last tip we have is to make contacting your company easy. All too often, we see websites where contact information is buried at the bottom of the page or hidden behind several different menus. This isn’t only bad for your customers, it also makes it difficult for any job seekers to contact you with questions about employment. The easier (and simpler) it is to reach out to your company, the better.
Getting new talent doesn’t always have to be about seeking people out yourself–sometimes, it can be more passive and involve letting people come to you.
So even if you don’t currently have any job openings, you should still be making an effort to always stay presentable and interesting to job seekers, and to people like students who will be in the job market some time in the near future. The more that you make an effort to stay appealing all the time–and not just when you’re hiring new employees–the better off you’ll be. And your company website is a great hub for recruiting information.
Here at AIM Careerlink, we’re here to help you maintain a strong recruiting presence all the time. You may not be recruiting now, but you can still set up a brand page with a Basic Unlimited Subscription so that you’ll be top of mind even when you’re not hiring. What’s more, we can help create a jobs section on your website, streamlining your recruiting efforts and making it easy for job seekers to reach out to you.