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Lead Marketing Manager

CenturyLink, Inc Monroe, LA

Job Description

CenturyLink (NYSE: CTL) is a global communications and IT services company focused on connecting its customers to the power of the digital world. CenturyLink offers network and data systems management, big data analytics, managed security services, hosting, cloud, and IT consulting services. The company provides broadband, voice, video, advanced data and managed network services over a robust 265,000-route-mile U.S. fiber network and a 360,000-route-mile international transport network. Visit CenturyLink for more information.


Job Summary


Primary Focus: CenturyLink Connected Communities Acquisition Marketing


The Lead Marketing manager is focused on developing our prospective customer base through a blended marketing approach of both traditional and digital tactics to grow the portfolio of new logos. This position will work closely with sales, support, product, and consumer marketing teams to build and execute marketing programs to drive growth within each region.

Job Description


  • Develop and deliver marketing plans designed to improve opportunity conversion, generating higher value leads and opportunities.
  • Serves as the feedback loop to continuously improve lead quality and automation processes.
  • Manage field marketing program budget.
  • Collaborates cross-functionally with consumer marketing and local sales teams to develop campaign narratives, messaging, and tactics.
  • Responsible for planning, delivering, monitoring, and enhancing both traditional and digital marketing programs.
  • Translates go-to-market strategies and identified opportunities into actionable and measurable marketing programs for all segments within the contract acquisition space.
  • Works with both corporate and external agencies to create and lead the delivery of vertical and horizontal campaigns.
  • Ensures campaigns are executed on-time, accurately, and successfully. Plans, designs, and executes marketing programs to drive prospect interest and demand.
  • Manages the execution and measurement of marketing campaigns.
  • Proactively monitors campaign impact, effectiveness (ROI), and market penetration rates to formulate recommendations to improve results. Tests new marketing initiatives to improve results.
  • Recognizes and shares data trends and recommends best practices based on successful campaigns.
  • Recommends new tools to better the overall marketing process.
  • Leads projects such as the development of marketing plans & forecasts, estimating costs, preparing pricing studies and managing program/project budgets.
  • Receives little supervision for most assignments.
  • Receives general instructions for non-standard analyses and projects.
  • Works on complex issues which requires input from multiple sources and innovative problem solving.
  • Acts in a multi-discipline project leadership role working towards the development of new solutions, processes, tools and systems.



Required Qualifications:


  • Bachelors degree or equivalent education and relevant experience
  • 5 yrs marketing and/or sales experience
  • Proven experience working with sales teams and supporting programs to drive awareness and results
  • Ability to consistently produce results on time and within budget
  • Excellent communication skills: verbal, written and presentation
  • Attention to detail
  • Highly motivated, energetic individual who thrives in a fast-paced environment and comes with start-up anything and everything mentality
  • Strong interpersonal skills with the ability to establish positive relationships with team members
  • Ability to handle multiple projects simultaneously, prioritizing workloads to meet competing deadlines
  • Ability to work independently and take the initiative
  • Travels as business needs permit


Preferred Qualifications:


  • Master's Degree
  • Experience developing and executing marketing campaigns to drive sales results
  • Experience in sales or supporting sales teams
  • Experience managing projects
  • Telecommunications or technology background


Alternate Location: US-Arizona-Phoenix; US-Colorado-Broomfield; US-Colorado-Littleton; US-Florida-Apopka; US-Idaho-Boise; US-Idaho-Idaho Falls; US-Louisiana-Monroe; US-Minnesota-Minneapolis; US-Minnesota-St Paul; US-Nebraska-Omaha; US-North Carolina-Raleigh; US-North Carolina-Wake Forest; US-Oregon-Portland; US-Utah-Salt Lake City; US-Washington-Seattle; US-Washington-Spokane

Requisition #: 212405

This job may require successful completion of an online assessment. A brief description of the assessments can be viewed on our website at 

EEO Statement

We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, œprotected statuses).  We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.


The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.  Job duties and responsibilities are subject to change based on changing business needs and conditions.

Nearest Major Market: Monroe

Job Segment: Telecom, Telecommunications, Consulting, Manager, Marketing, Technology, Management