Physicians Mutual is hiring for a full time Digital Marketing Strategist in our eCommerce Department. The selected candidate will be responsible for leading activities in support of eCommerce operations. This includes but is not limited to search engine optimization, user interface design, emerging technology review, and email marketing. Ensure accurate and timely implementation of programs and changes relating to campaigns. Assist in developing annual budget to accomplish the overall objectives for eCommerce based on statistical data, performance reports, and input from other marketing areas. Establishes and implements the testing strategy to maximize results from campaigns initiated in the organization. Provides guidance, coordinates work activities, and resolves problems with internal and external vendors and customers as needed. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights. Plan, execute, and measure experiments and conversion tests. Collaborate with internal teams to create landing pages and optimize user experience. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Instrument conversion points and optimize user funnels. Evaluate emerging technologies; provide thought leadership and perspective for adoption when appropriate.
When it comes to digital strategy, do you have an innate curiosity that compels you to:
- explore creative ways to enhance the user experience?
- create testing strategies to maximize user intent?
- be inquisitive about how we can build and enhance a site to accomplish the goals of the organization?
If you have that curiosity and a desire to be a part of an energetic, critical component of a wonderful company, we may have the perfect job for you!
Youll work closely with all marketing areas of our company to ensure the website is achieving their goals for their organizations.
Since our start in 1902, Physicians Mutual Insurance Company has held to our founder's promise to provide protection to families when they need it most. In 1970, Physicians Life Insurance Company was founded and became a member of the Physicians Mutual family.
Today, we offer health, life and retirement products to millions of people from all walks of life. We've been here for them. Listening. Answering questions. Empowering them with the specialized guidance they need to make confident decisions about their insurance.
Over the years, our dedication to delivering on our promise has helped make us one of the nation's leading health and life insurance providers. In fact, we are rated in the top 1% of insurance companies. We consistently maintain some of the highest financial strength ratings in the nation from independent insurance analysts, including A.M. Best Company and Weiss Ratings, ensuring we'll be there for our policyowners and our employees far into the future.