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Product & Marketing Analyst

Omaha Public Power District Omaha, NE
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Job Description

Responsibilities

 

Design, develop and implement analysis tools using fragmented data sources.

  • Develop product (existing, new, and potential) modeling and forecasting metrics for the product lifetime.
  • Leads development of marketing analytics models such as customer segmentation, predictive modeling, personalization algorithms, etc. to predict participation levels and inform outreach best practices.

Analyze data to identify business opportunities using statistical modeling, segmentation strategies, optimization algorithms, and data mining analyses (regression, predictive)

  • Analyze both quantitative and qualitative information using data processing tools and/or analytical methodologies
  • Find patterns streaming from different sources, infer from those patterns, customer behavior and write statistical models to pinpoint behavioral triggers
  • Translate findings into business value and build presentations for clients and internal audiences
  • Drive product sales growth through the development of targeted segmentation solutions.

Design, develop, implement, and maintain reporting tools. This includes, but is not limited to, reporting, dashboards, scorecards and mapping functions

  • Prepare and maintain a consolidated dashboard of product metrics (goal against YTD against YOY)
  • Lead the collection of data for periodic reports required by external vendors, partners or governmental agencies
  • Use advanced data visualization techniques to provide a concise and compelling summary of analysis findings in reports and presentations to executive management

Provide product development support as needed/requested by Product & Marketing team.

  • Research the target market segments and liaise with Product Specialists for the purpose of ensuring that the products of the business offers something to each demographic
  • Analyze market data, to help develop marketing strategies used to enhance the reception of those products in the market
  • Establish concrete comprehension of the projected costs of a product during each phase of its lifecycle and provide understanding how and when to introduce the product into the market
  • Create mathematical representations of all these factors, which aids the decision making of when and how to introduce a product into the market
  • Develop financial modeling on the products or services of the business as well as of the target markets in order to bring about an understanding of the relations between the product and the target market

Qualifications

 

Required:

  • Bachelor's degree in Data Science, Business Analytics, Actuarial Science or related field OR 5 years relevant business support and/or general analysis experience
  • Experience in product analytics or product performance management or related support
  • Strong experience with web and digital analytics
  • Experience with HTML, SQL, Tableau, or various other data extracting programs
  • Ability to create reports and recommendations based on data trends
  • Data manipulation and visualization via Excel or other tools.

 

Desired:

  • Experience in developing products and/or marketing campaigns
  • Familiarity with product development processes and product lifecycle management
  • Understanding of paid advertising strategies and how to incorporate data analysis to maximize ROI
  • Experience with propensity to buy modeling

Closing Statement

 
VisionLeading the way we power the future.
MissionTo provide affordable, reliable and environmentally sensitive energy services to our customers.
ValuesWe have a PASSION to serve We HONOR our community We CARE about each other.

Org Marketing Statement

 

EOE:  Protected Veterans/Disability

How To Apply

 

Apply online at www.oppd.com on or before December 20, 2018.

**PLEASE NOTE** - Your application has not been submitted unless you have applied for a specific requisition.  If you have not chosen a specific opening, your application will remain in DRAFT form and will not be viewed by our Human Resources staff.


Job Details

Date Posted December 6, 2018
Date Closes February 4, 2019
Requisition 295508
Located In Omaha, NE
SOC Category 00-0000.00
Location