Sign up menu

Marketing Manager (Advisor Marketing & Ops) - Omaha, Nebraska

Mutual of Omaha Omaha, NE
Leads and participates in the development, implementation and evaluation of new marketing initiatives and programs that support existing business objectives and strategies around recruiting advisors and field managers. Manages unique activities and evaluates processes for the department.


  • Plans, organizes, leads and directly implements recruiting marketing campaign initiatives. Executes marketing programs (i.e. material creation, contests, field communications, sales concepts, etc.), develops and manages marketing partnerships, creates new marketing channels, products and processes to achieve annual and long-term revenue objectives. Investigates and analyzes business opportunities, defines project objectives and develops business cases independently or by leading a work group to define the marketing campaign sections for business cases. Identifies implementation timelines and coordinates project requirements and processes with internal and external resources. Evaluates project and/or campaign results and makes recommendations for future improvements.
  • Translates strategic direction into actionable hypotheses and designs tests to validate them. Formulates and prepares annual business plans and budget in support of business objectives and strategies across distributions. Manages day-to-day marketing program activities including budgeting, monitoring, controlling, forecasting, providing variance analysis, obtaining organizational buy-in, and communicating information. Develops and defines program concepts, criteria, markets, financial information, and approaches to support current and future revenue objectives. Provides input, recommendations and guidance in promotional and financial contingency planning.
  • Leads other section personnel in the completion of projects. Provides training for other team members. Acts as a marketing liaison with Home Office personnel (e.g. Brand, Compliance, Customer Service, Sales, etc.) and outside vendors to communicate objectives and direct activities. Serves as the marketing representative on key cross-functional teams, providing input regarding strategies, marketing plans, external support requirements and revenue objectives
  • Reviews existing processes and develops new processes to increase efficiency and productivity. Coordinates process changes with impacted areas and individuals. Monitors effectiveness of process changes and quality of results. Implements enhancements to processes as necessary.
  • Maintains up-to-date knowledge of technical and regulatory changes in the financial services, insurance and direct response marketing industries.
  • Remains abreast of changes and campaigns in the insurance and financial services industries.
  • This job may or may not have supervisory responsibilities and direct the work of others to include leading projects or ad hoc teams. Demonstrates leadership behaviors commensurate with the Company's Leadership Standards.


  • You help promote a culture of diversity and inclusion within the department and the larger organization. You value different ideas and opinions. You listen courageously and remain curious in all that you do.
  • You are able to work remotely and have access to high-speed internet.
  • Demonstrated strategic thinking skills.
  • Proven insurance distribution experience in multiple product lines and preparation, execution and management of marketing plans and budgets.
  • Considerable knowledge of advertising and insurance principles, practices and regulations and knowledge of copy, graphics, pre-production and printing processes.
  • Demonstrated project management skills and ability to analyze processes.
  • Excellent human relations and written and verbal communications skills.
  • Initiative, leadership and organizational abilities.
  • Good communication and facilitation skills and the ability to build relationships at multiple levels.


  • Decisive
  • Knowledge of recruiting platforms and experience of leveraging social media for recruiting purposes.


  • A diverse workplace where associates feel a sense of belonging. To learn more about our commitment of Diversity, Equity and Inclusion, please visit our website
  • An organization that feels like a small, close-knit community and has the strength of a Fortune 300 company.
  • Tuition reimbursement, training and career development.
  • Comprehensive benefits plan that includes medical, dental, vision, disability and life insurance.
  • Flexible spending accounts for healthcare and childcare needs.
  • 401(k) plan with a 2% company contribution and 6% company match.
  • Competitive pay with an opportunity for incentives for all associates.
  • Flexible work schedules with a healthy amount of paid time off.
  • For more information regarding available benefits, please visit our Career Site.
  • Salary Range: Minimum: $81,360 MidPoint: $107,805 Maximum: $134,250
  • Pay commensurate with experience.
  • Recognized as a certified Great Place to Work®.


Mutual of Omaha serves more than 4.8 million individual product customers and 39,000 employer groups. Our legacy of stability creates an environment where every associate is encouraged to experiment, innovate and grow in their own unique career path.

From day one, youll have the tools to be your best self at work. Here youll do meaningful work and your talents will have a positive impact on peoples lives as we help our customers protect what they care about and achieve their financial goals.

Each associate is a unique contributor to creating a diverse, dynamic, thriving and inclusive workplace. We want you to become engaged … feel a sense of belonging … and contribute to the companys exceptional future.

We are committed to optimizing flexible work. We support a full range of work approaches: fully remote, hybrid and in-person. Many of our roles are remote. Employees in remote roles may occasionally travel to a Mutual of Omaha office or elsewhere for required meetings or team-building events. Remote employees who are assigned a Mutual of Omaha office location can work on-site on a voluntary basis, subject to local and company COVID-19 guidelines.

Join forces with a company that can AMPLIFY YOUR STRENGTHS AND EMPOWER YOUR CAREER.

For inquiries about the position or application process, contact our HR Helpline at 1-800-365-1405.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at 1-800-780-0304. We are available Monday through Friday 7 am to 4:30 pm CST we will reply within 24 hours.

Mutual of Omaha and its affiliates are an Equal Opportunity /Affirmative Action Employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. #circa

To All Recruitment Agencies: We do not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.


Instant Answers
providedProvided by company
Full-time Employee
Date Posted May 11, 2022
Date Closes May 18, 2022
Requisition 500355
Located In Omaha, NE
Job Type Full-time Employee
SOC Category 00-0000.00
Zipcode 68102

Similar Jobs

18 May ( Today )

Administrative Assistant

18 May ( Today )

Administrative Assistant

18 May ( Today )

Educational Therapist I