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MMM/MTA Analytics Manager -Omaha, NE or Remote

Mutual of Omaha locationOmaha, NE
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25 positions
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Web Mktg Technology Specialist

Mutual of Omaha locationOmaha, NE
25 positions
info linkReport a probelm Originally Posted : April 28, 2021 | Expires : May 12, 2021

Details

Job Type
Full-time Employee
Salary
Unspecified
Apply Now
Job Location
Omaha, NE, United States

Description

Were looking to add to our team to manage MMM (Marketing Mix Model) & MTA (Multi-Touch Attribution) at Mutual of Omaha. This role will play a critical part in ensuring optimal allocation of media budgets to enable the company to meet and exceed top-line growth targets. In this role, you will be responsible for end to end project/solution management including data collection, vendor management, socializing and sharing outputs/insights, running simulations and working with marketing teams to implement recommendations. This role is perfect for a collaborative self-starter who enjoys working with different teams to share knowledge, explain data and promote best practices. This role is responsible for enhancing marketing performance across all business units in Mutual of Omahas DTC business. This crucial role has high visibility with Marketing and BU leadership and opportunity for growth as the demand for this work increases as well as partnering with the digital team as the growing emphasis on ecommerce and digital media investments continue to grow.

WHAT YOU'LL DO:

  • Works with analytics leadership to develop, expand and adjust marketing attribution, performance and ROIs within stated media budget.
  • Coordinates data collection and vendor management activities, including the day-to-day relationship of our media mix modeling and measurement partners
  • Implements and administers MMM/MTA platforms and tools with vendor. Performs testing and troubleshooting to ensure input data quality.
  • Collaborates with marketers, analysts and leaders to marketing and media performance. Develops requirements/scope, configures scenarios, and works with vendor to monitor and improve marketing performance.
  • Effectively tells stories using insights from MMM/MTA to explain marketing performance.
  • Performs ad-hoc analysis as needed to further business objectives
  • Operates in a highly matrixed team environment and partners effectively across a team of individual contributors or outside digital agencies/consultants.
  • Keeps pace with marketing attribution industry trends and developments.
  • May have direct reports over time.
  • Travel - up to 20%

ABOUT YOU:

  • You help promote a culture of diversity and inclusion within the department and the larger organization. You value different ideas and opinions. You listen courageously and remain curious in all that you do.
  • You are able to work remotely and have access to high-speed internet.
  • Bachelors or advanced degree in business, marketing, computer sci or equivalent experience
  • Entrepreneurial spirit and passionate about data
  • 3+ years of experience managing MMM/MTA or similar programs and reporting
  • 3+ years of experience practicing digital or marketing or business optimization
  • Proficient with MS Office (powerpoint, word, excel) and visualization tools (tableau/looker/powerBI)
  • Strong project and vendor management skills
  • Strong analytic and critical thinking skills, strong attention to detail
  • Strong presentation building and facilitation skills, ability to translate technical concepts to non-technical stakeholders
  • Effectively tells stories using insights from MMM/MTA to explain marketing performance.
  • Comfortable with senior management presentation writing, communications and tight and clear insights from tools such as MMM, MTA, Experimentation results
  • Fast learner with impeccable attention to detail, process orientation & a high degree of motivation to be proactive and go above and beyond the task at hand

VALUABLE EXPERIENCE:

  • Familiar with call center and web analytics tools including Google Analytics
  • Familiar with SQL data extraction from databases
  • Experience in insurance or financial services industry

WHAT WE CAN OFFER YOU:

  • A diverse workplace where associates feel a sense of belonging.
  • An organization that feels like a small, close-knit community and has the strength of a Fortune 500 company.
  • Tuition reimbursement, training and career development.
  • Comprehensive benefits plan that includes medical, dental, vision, disability and life insurance.
  • Flexible spending accounts for healthcare and childcare needs.
  • 401(k) plan with a 2% company contribution and 6% company match.
  • Competitive pay with an opportunity for incentives for all associates.
  • Flexible work schedules with a healthy amount of paid time off.
  • For more information regarding available benefits, please visit our Career Site.
  • Base compensation range: $90,859 - $149,917
  • Pay commensurate with experience and position is bonus eligible per company policy.

MUTUAL OF OMAHA:

Mutual of Omaha serves more than 4.8 million individual product customers and 39,000 employer groups. Our legacy of stability creates an environment where every associate is encouraged to experiment, innovate and grow in their own unique career path.

From day one, youll have the tools to be your best self at work. Here youll do meaningful work and your talents will have a positive impact on peoples lives as we help our customers protect what they care about and achieve their financial goals.

Each associate is a unique contributor to creating a diverse, dynamic, thriving and inclusive workplace. We want you to become engaged … feel a sense of belonging … and contribute to the companys exceptional future.

Join forces with a company that can AMPLIFY YOUR STRENGTHS AND EMPOWER YOUR CAREER.

For inquiries about the position or application process, contact our HR Helpline at 1-800-365-1405.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at 1-800-780-0304. We are available Monday through Friday 7 am to 4:30 pm CST we will reply within 24 hours.

Mutual of Omaha and its affiliates are an Equal Opportunity /Affirmative Action Employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

To All Recruitment Agencies: We do not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.

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