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Email Marketing Specialist (Digital Marketing)

Mutual of Omaha Companies Omaha, NE

Job Description

The Email Marketing Specialist is responsible for managing and executing the production of email marketing campaigns, from planning through deployment and analysis. As part of the Digital Experience & Design team, they will focus on improving the overall inbox experience and collaborate with cross-functional teams in marketing, business, and creative to produce successful email marketing programs.

Essential Job Functions:

  • Collaborates with cross-functional teams to execute email campaigns, ensuring campaign accuracy, effectiveness, and adherence to email best practices.
  • Coordinates all aspects of email campaign planning and deployment for promotional, triggered, and transactional messages.
  • Remains current on email best practices and U.S. CAN-SPAM compliance as well as honors customer subscription preferences.
  • Works with business areas to help create a detailed email marketing strategy based on marketing, business, and customer needs.
  • Works with Email Marketing Manager, Email Service Provider and internal teams to implement and adhere to the email marketing strategy.
  • Develops and executes multi-variant test plans and works closely with creative teams to optimize campaign performance.
  • Reviews and provides feedback to teams on the effectiveness of email marketing campaigns against objectives to ensure desired results are achieved.
  • Performs competitive analysis on a regular basis to stay current in the industry and provides guidance and knowledge to the Digital and Marketing teams.
  • Troubleshoots delivery issues and works closely with our deliverability specialist to ensure our email reputation remains in good standing.
  • This position requires sitting over 66% of the time.
  • This position requires Visual Acuity at 20 inches (or less) over 66% of the time.

Minimum Qualifications:

  • Bachelor's Degree from a four-year accredited college or university
  • Strong knowledge of email marketing best practices and engagement metrics as well as CAN-SPAM legislation
  • Demonstrated ability to manage a large number of email campaigns and segmentation strategies
  • Strong working knowledge of front-end web technologies and capabilities, as well as experience working hands-on with HTML and CSS
  • Familiarity with of Google Analytics or other tag-based Web analytics solutions
  • Analytical thinker with proven ability to present insights
  • At least one year of hands-on experience working with and email marketing platform to deploy email messages
  • Strong understanding of email marketing operations, technology and testing techniques
  • Ability to work well under tight deadlines, prioritize projects and keep the team informed on project status
  • Strong communication and presentation skills
  • Self-motivated with effective problem-solving skills
  • Proficient with spreadsheet software and HTML editors

Preferred Qualifications:

  • Experience developing strategies for advanced list segmentation, workflows and triggered events
  • Experience with lifecycle email marketing campaigns
  • Knowledge of APIs and system-to-system integrations
  • Experience in a digital creative environment
  • Familiarity with digital marketing strategy, marketing campaigns, advertising and the financial services industry
  • Familiarity with Salesforce or similar CRM systems
  • Working knowledge of deliverability best practices to ensure inbox placement and familiarity troubleshooting delivery issues

If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at 1-800-780-0304. We are available Monday through Friday 7 am to 4:30 pm CST.

For all other inquiries, contact our HR Helpline at 1-800-365-1405, option 4.

Mutual of Omaha and its affiliates are an Equal Opportunity /Affirmative Action Employer, Minorities/Female/Disabled/Veteran

To All Recruitment Agencies: We do not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.

Job Details

Date Posted May 15, 2018
Date Closes May 22, 2018
Requisition 494661
Located In Omaha, NE
Job Type Full-time Employee
SOC Category 00-0000.00
Zipcode 68102