Marketing Communications Mgr
Methodist Health System Omaha, NE
Purpose of Job
Plans, develops, organizes, executes and measures marketing campaigns that reinforce the college brand, create strong college awareness, and generates qualified inquiries. Collaborates with other departments to develop, implement and measure and provide recommendation for specialized campaigns and tactics that promote student communications and retention advance the college mission, and attracts and retains students. Works with other departments in a way that facilitates, streamlines and improves internal communication. Directs the work activities of internal Marketing employees, assigned outside agencies, independent contractors and freelancers. Activities include social media, internet advertising, web design, print collateral, inbound marketing, direct marketing and more. Manages marketing and communications projects of high complexity.
Not necessary for the position (0%):
Occasionally Performed (1%-33%):
Frequently Performed (34%-66%):
Constantly Performed (67%-100%):
Chemical agents (Toxic, Corrosive, Flammable, Latex)
Biological agents (primary air born and blood born viruses) (Jobs with Patient contact) (BBF)
Physical hazards (noise, temperature, lighting, wet floors, outdoors, sharps) (more than ordinary office environment)
Explosives (pressurized gas)
Radiation Alpha, Beta and Gamma (particles such as X-ray, Cat Scan, Gamma Knife, etc)
Radiation Non-Ionizing (Ultraviolet, visible light, infrared and microwaves that causes injuries to tissue or thermal or photochemical means)
Mechanical moving parts/vibrations
Essential Job Functions
- Manages marketing staff positions (Graphic Designer, Marketing Communications Specialist) and serves as account representative and project coordinator for marketing department. Develops and maintains deadlines for marketing timelines, workflows, and deliverable(s).
Collaborates and establishes with leadership, the oversight and reporting market data analysis and evaluation.
Collaborates with cross-functional teams: from creative, IT and production to product marketing and legal"to produce effective promotional materials. Serves as liaison to other departments who requiring marketing expertise, and collaborates with departments while managing, organizing, and coordinating available marketing resources to achieve successful outcomes, solutions, and projects.
Develops pricing and budgetary strategies. Coordinates and manages the work activities of assigned outside agency partners, vendors, freelancers, and team participants to ensure the successful outcomes of marketing campaigns and plans to ensure completion of initiatives on time and on budget.
Works with and for Vice President for Enrollment and Student Success, outside agency and other departments to identify, develop, and coordinate public relations initiatives that support the college in launching new programs, reinforcing the college brand, creating interest and establishing senior administrators and faculty as thought leaders within their areas of expertise. Commissions or conducts market research.
Plans, develops, and coordinates integrated marketing initiatives as needed and within budget involving the use of digital and social media, traditional marketing channels, search engine optimization, website updates, email/communication automation to increase brand awareness, generate leads, and increase engagement and communication with prospective and current students.
Assists in the management, development which included copy-writing, design, and other assistance, and the implementation of communication tools for external audiences which may include presentations, news and events updates/flashes, newsletters, blogs, and other forms of communication. Creates marketing presentations for stakeholders.
Obtains necessary consent and provides final approval on all marketing collateral, products, and promotions. Works with outside vendors including copy-writers, graphic designers, printers, SEM vendors, and other vendors as needed for customized support as determined to promote the College brand, attract and retain students, communicate outreach, and streamline communications in-house.
| Date Posted
April 15, 2019
| Date Closes
June 14, 2019
| Located In
| Work At
NE Methodist College
| SOC Category