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Marketing Strategist/Writer

Methodist Health System Omaha, NE
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Job Description

  • Purpose of Job
    • The Marketing Strategist/Writer creates, plans and executes data and content driven marketing and advertising campaigns to engage prospective students. Distills complex subjects related to healthcare and education into a format that's relatable and encourages further student interaction with the college.

      The position will primarily consist of writing and distributing content across a wide variety of mediums, including email communications, press releases, traditional media, website updates, social media, internal channels and more.

      The role also has a large public relations component sending communications to local and national media outlets, acting in many cases as the voice of Nebraska Methodist College.

      This position requires exceptional writing, grammar and editing skills as well as the ability to adjust tone and voice to suit multiple audiences and platforms. Knowledge of social media, landing pages, public relations, SEO, SEM, Hubspot. Knowledge of "inbound marketing" and "inbound methodology".

  • Job Requirements
    • Education
      • Bachelor's degree in marketing, communications, public relations, journalism, advertising or related field from an accredited institution required.
      • Master's degree in a related field preferred.

    • Experience
      • Minimum 3 years progressively responsible writing experience in marketing communications, advertising, internet marketing, direct marketing, public relations or other marketing environment.
      • Experience in multiple aspects of the marketing function that demonstrates creative thinking as well as critical thinking and problem solving skills.
      • Higher education/academia experience a plus.

    • License/Certifications
      • N/A

    • Skills/Knowledge/Abilities
      • Demonstrated advanced writing communication skills in a variety of media.
      • Ability to adapt tone and voice in writing to different audiences and mediums.
      • Strategic planning skills in marketing and communications.
      • Knowledge of Search Engine Optimization (SEO)/Search Engine Marketing (SEM).
      • Highly organized and able to prioritize and work on multiple projects.
      • Proficient in Microsoft Word, PowerPoint and Excel applications.
      • Skill in the use of desktop publishing programs.
      • Strong relationship management skills, including the ability to foster collaboration, value other perspective and gain support/buy-in.
      • Solid understanding of traditional and internet/social/digital marketing fundamentals.
      • Excellent customer service, communication, and organizational skills.
      • Ability to adapt behavior and work methods in response to new information, changing conditions or unexpected obstacles.
  • Physical Requirements
    • Weight Demands
      • Light Work - Exerting up to 20 pounds of force.

    • Physical Activity
      • Occasionally Performed (1%-33%):
        • Balancing
        • Climbing
        • Carrying
        • Crawling
        • Crouching
        • Distinguish colors
        • Kneeling
        • Lifting
        • Pulling/Pushing
        • Reaching
        • Standing
        • Stooping/bending
        • Walking
      • Frequently Performed (34%-66%):
        • Hearing
        • Repetitive Motions
        • Seeing/Visual
        • Speaking/talking
      • Constantly Performed (67%-100%):
        • Fingering/Touching
        • Grasping
        • Keyboarding/typing
        • Sitting

    • Job Hazards
      • Not Related:
        • Biological agents (primary air born and blood born viruses) (Jobs with Patient contact) (BBF)
        • Physical hazards (noise, temperature, lighting, wet floors, outdoors, sharps) (more than ordinary office environment)
        • Equipment/Machinery/Tools
        • Explosives (pressurized gas)
        • Electrical Shock/Static
        • Radiation Alpha, Beta and Gamma (particles such as X-ray, Cat Scan, Gamma Knife, etc)
        • Radiation Non-Ionizing (Ultraviolet, visible light, infrared and microwaves that causes injuries to tissue or thermal or photochemical means)
      • Rare (1-33%):
        • Chemical agents (Toxic, Corrosive, Flammable, Latex)
        • Mechanical moving parts/vibrations
  • Essential Job Functions
    • Essential Functions I


      • Works with other departments within the college to collaborate, plan, and develop marketing strategies to advance the college mission ensuring timely communications and timely deliverables.

      • Authors marketing action plans and creative briefs which may include secondary research, budget estimates, and project management matrix to ensure the timely and effective execution of marketing plan tactics, activities and projects as developed, assigned, and approved as part of the overall marketing/communications team timelines and deliverables.

      • Initiates and executes marketing strategies and projects that support the college mission and overall marketing strategic plan. Provides marketing communications planning support, coordination and recommendations within the college to departments as assigned.

      • Demonstrates exceptional promotional copywriting and proofing/editing skills for print, email, and web. Communicates creative concepts and strategies to a diverse range of managers. Develops content for brochures and other collateral, website, social media, and internet SEM using desktop publishing and other computer tools, or vendor assistance.

      • Collaborates and assists in the management and implementation of communication tools for external audiences which may include presentations, news and events updates/flashes, newsletters, blogs, and other forms of communication. Utilizes expertise in planning and implementing digital and social media strategies.

      • Serves as liaison and contact person to work with outside media. Works with vendors including copy-writers, graphic artists and other creatives, printers, SEM vendors, and other vendors as needed for customized support as determined for marketing strategy and approved.

      • Performs other marketing and marketing/communications-related activities as assigned by supervisor including trade show attendance, presentations, and other marketing-related activities.

    • Essential Functions II


      • Participates in mandatory in-services and/or CE programs as mandated by policies and procedures/external agencies and as directed by management.

      • Follows and understands the mission, vision, core values, Employee Standards of Behavior and company policies/procedures.

      • Other duties as assigned.










Job Details

Date Posted November 14, 2017
Date Closes January 13, 2018
Requisition 7266
Located In Omaha, NE
Work At NE Methodist College
Department Marketing
Shift Daytime
Hours Monday-Friday 8-4:30pm hours per week
SOC Category 00-0000.00
Location