Mktg Communications Strategist
Methodist Health System Omaha, NE
Purpose of Job
The Marketing Communications Strategist participates in developing, collaborating, and implementing strategic plans for content development, execution, and measurement of marketing-related communication programs, initiatives, promotions, and projects. Areas of attention will include: projects using a variety of media including print, broadcast, Internet/social/digital media that effectively promote and describe the Nebraska Methodist College brand, reputation, services, programs and people. Strategic planning and execution regarding communications may include developing creative and/or marketing briefs, estimating project budgets, organizing digital campaigns and communications, monitoring and updating public-facing website, content development and editing, writing, testing landing pages, and working closely with key departments in developing and implementing marketing approaches that advance the college's mission. Plans, develops, and manages marketing projects of moderate complexity. Provides recommendations relative to marketing communications strategies and execution for internal clients.
Occasionally Performed (1%-33%):
Frequently Performed (34%-66%):
Constantly Performed (67%-100%):
Biological agents (primary air born and blood born viruses) (Jobs with Patient contact) (BBF)
Physical hazards (noise, temperature, lighting, wet floors, outdoors, sharps) (more than ordinary office environment)
Explosives (pressurized gas)
Radiation Alpha, Beta and Gamma (particles such as X-ray, Cat Scan, Gamma Knife, etc)
Radiation Non-Ionizing (Ultraviolet, visible light, infrared and microwaves that causes injuries to tissue or thermal or photochemical means)
Chemical agents (Toxic, Corrosive, Flammable, Latex)
Mechanical moving parts/vibrations
Essential Job Functions
Essential Functions I
Works with other departments within the college to collaborate, plan, and develop marketing strategies to advance the college mission ensuring timely communications and timely deliverables.
Authors marketing action plans and creative briefs which may include secondary research, budget estimates, and project management matrix to ensure the timely and effective execution of marketing plan tactics, activities and projects as developed, assigned, and approved as part of the overall marketing/communications team timelines and deliverables.
Initiates and executes marketing strategies and projects that support the college mission and overall marketing strategic plan. Provides marketing communications planning support, coordination and recommendations within the college to departments as assigned.
Demonstrates exceptional promotional copywriting and proofing/editing skills for print, email, and web. Communicates creative concepts and strategies to a diverse range of managers. Develops content for brochures and other collateral, website, social media, and internet SEM using desktop publishing and other computer tools, or vendor assistance.
Collaborates and assists in the management and implementation of communication tools for external audiences which may include presentations, news and events updates/flashes, newsletters, blogs, and other forms of communication. Utilizes expertise in planning and implementing digital and social media strategies.
Serves as liaison and contact person to work with outside media. Works with vendors including copy-writers, graphic artists and other creatives, printers, SEM vendors, and other vendors as needed for customized support as determined for marketing strategy and approved.
Performs other marketing and marketing/communications-related activities as assigned by supervisor including trade show attendance, presentations, and other marketing-related activities.
Essential Functions II
Participates in mandatory in-services and/or CE programs as mandated by policies and procedures/external agencies and as directed by management.
Follows and understands the mission, vision, core values, Employee Standards of Behavior and company policies/procedures.
Other duties as assigned.
| Date Posted
August 30, 2017
| Date Closes
October 29, 2017
| Located In
| Work At
NE Methodist College
Monday-Friday 8-4:30pm hours per week
| SOC Category