Marketing Coordinator- Business and Community Education/Center Locations

Iowa Western Community College seeks a creative, detail-oriented Marketing Coordinator to lead marketing efforts for non-credit Business and Community Education (BCE) programs (75%) and the Iowa Western Centers (25%) located in Atlantic, Clarinda, Harlan, Missouri Valley, and Shenandoah, Iowa. The Marketing Coordinator will be responsible for the promotion of non-credit programs through multiple channels, including but not limited to: digital, social, print, tv, radio, and direct marketing. The ideal candidate will have knowledge of marketing strategy, an understanding of social media trends, experience with social and digital campaigns, and skills for basic graphic design.

• Develop and execute comprehensive marketing strategies for non-credit/BCE and Center locations.
• Create and manage engaging content across digital and traditional platforms to increase enrollment and visibility for non-credit offerings.
• Design and produce consistent marketing collateral, including fliers, brochures, and newsletters.
• Manage social media accounts for BCE programs including regular and consistent content creation, scheduling, and performance monitoring.
• Collaborate with Marketing Manager on all paid media buys to ensure alignment, maximize efficiency and monitor budgets. 
• Serve as primary liaison for BCE marketing to ensure materials align with the IWCC and BCE branding and present a cohesive message.
• Analyze and report on marketing campaign performance, including engagement, reach, conversions, and ROI, using data to make recommendations for improvements.
• Coordinate with Center Directors to ensure local marketing efforts align with institutional strategies and are well-promoted within the community.
• Participate in regular meetings with the Business and Community Education team to discuss strategies, campaign outcomes, and upcoming program offerings.
• Create and maintain catalogs and direct mail materials for non-credit trainings.
• Support marketing efforts for BCE-related events, open houses, work-based learning initiatives, and informational webinars.
• Stay current on marketing trends, digital strategies, and social media developments relevant to higher education and non-credit programs.
• Demonstrates IWCCâ??s core mission, vision and values.
• Other duties as assigned.

• Associate degree required; Bachelorâ??s degree preferred.
• Ability to calmly and effectively communicate with stakeholders. 
• Ability to balance the human relations, policies, and task aspects of the position. 
• Ability to successfully and diplomatically work with co-workers to achieve common goals.
• Experience in marketing, with a focus on social media, digital advertising, and content creation.

• Sensitivity to and an understanding of the diverse academic, socioeconomic, cultural, ethnic, and disability backgrounds of students.
• Strong written and oral communication skills, with the ability to effectively engage diverse audiences.
• Strong problem-solving skills and ability to manage multiple projects and deadlines independently.
• Understanding of higher education and non-credit programming is a plus.
• Regular, prompt & reliable attendance.
• Ability to pass a background check, have a valid U.S. driver's license and good driving record

• Normal Office
• Light work (lift 10 lbs.)
• Other physical requirements:
  • The employee frequently is required to sit for extended periods of time and use hands to operate computer keyboard, telephone and basic office equipment.
  • While performing the duties of this job, the employee is regularly required to talk and hear.
  • Ability to drive company owned or personal vehicle.