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VP, Meetings, Recognition & Creative

Lincoln Financial Group Radnor, PA

Job Description

Alternate Locations:Radnor, PA (Pennsylvania)

Relocation assistance will be considered/provided for this opportunity within our company guidelines.

Requisition #60540

About the Company

Lincoln Financial Group, a Fortune 250 company with over 10,000 employees, provides advice and solutions that help empower Americans to take charge of their financial lives with confidence. Our core business areas Life Insurance, Annuities, Retirement Plan Services and Group Protection focus on supporting, preserving and enhancing over 17 million customers lifestyles and retirement outcomes.

Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE: LNC) and its affiliates. The company had $238 billion in assets under management as of December 31, 2018.

Ranked one of the Best Large Employers in America by Forbes magazine, Lincoln Financial Group makes a serious investment in our employees futures through a broad range of wealth accumulation and protection plans, health and wellness programs, and career development resources designed to help each individual reach their personal and professional goals.

The Role

The VP, Meetings, Recognition & Creative provides strategic leadership to the Meetings, Recognition/Business Development and the Creative team developing a vision and strategy which creates differentiated experiences, with operational discipline and an emphasis on the customer.  The ideal candidate will interact with all levels within the organization including C-suite level; and demonstrate strong Communication, Executive Presence, and Interpersonal Skills. 


Experience should include a strategic approach to:

  • Meetings and Events: Leading event planning team to determine, develop and implement conferences and meetings for the enterprise with a customer centric approach.
  • Recognition/Business Development: Creating tailored high-end experiences for our top employees and producers. Domestic and International experience preferred.
  • Creative Leadership: Leading the creative team with an innovative approach to development, implementation & evaluation of programs, marketing materials, and digital tools.


  • Provides leadership & advises senior management on Meetings, Recognition/Business Development & Creative strategies and risks.
  • Lead team to shape strategies and solutions for a broad range of experiences and content.
  • Oversees Creative projects from inception to execution ensuring that projects result in measurable business goals and drive awareness of Lincoln’s brand, products and/or services.
  • Oversees the planning processes for Meeting and Conference programs and Recognition/Business Development programs
  • Explore new and innovative ways to deliver content and experiences for Meetings & Conferences and Recognition/Business Development experiences
  • Leads departments and teams in a complex, matrixed organization, and works with internal customers across the enterprise. 
  • Ensures that all Meetings, Recognition/Business Development and Creative programs and materials are communicated & understood by all stakeholders.
  • Ensures all collateral content is accurate, relevant & consistent in terms of style, quality tone of voice, & which optimizes awareness of Lincoln’s products &/or services.
  • Establishes, develops, & provides complex performance metrics and benchmarks to track & assess the effectiveness of programs/plans to key senior business leaders.
  • Ensures that all Meetings, Recognition/Business Development and Creative collateral complies with all applicable regulatory requirements and is consistent with Lincoln’s editorial and branding standards.
  • Oversees & leads the development & implementation of policies & procedures for his/her area(s) of responsibility.
  • Maintains knowledge on current and emerging developments/trends for assigned area(s) of responsibility, assesses the impact, and collaborates with executive/senior management to incorporate new trends and developments in current and future strategies.
  • Leads the identification, development, and implementation of strategic process improvements that significantly reduce workloads or improve quality across the team, business unit, and/or the organization for assigned area(s) of responsibility.
  • Leads and enhances organizational initiatives by positively influencing and supporting change management and/or departmental/enterprise initiatives within assigned area(s) of responsibility.
  • Provides training and development opportunities, including stretch assignments, for team members and gives honest and open feedback to aid in the development of talent.
  • Leads, establishes and implements priorities, performance goals and objectives to achieve key business results for his/her assigned area(s) of responsibility.
  • Guides and evaluates departmental performance and takes appropriate action to meet and/or exceed performance standards for assigned area(s) of responsibility.
  • Provides thought leadership and functional expertise to internal/external stakeholders for his/her assigned area(s) of responsibility.
  • Contributes to business unit/operational and enterprise strategy creation for his/her assigned area(s) of responsibility.
  • Ensures that top talent is hired and retained for his/her assigned area(s) of responsibility.
  • Builds organizational capability within his/her assigned area(s) of responsibility.
  • Leads/executes approved strategy for his/her assigned area(s) of responsibility.


  • Undergraduate degree and 12+ years of comparable work experience required


  • 12+ years of experience in Marketing, including 5+ years of management, strategy, and influencing senior management/critical stakeholders experience
  • Strong presentation skills with demonstrated ability to influence at all levels of management through clear, informed and logical discussions/presentations.
  • Excellent written and verbal communication skills.
  • Advocates effectively, readily command attention and respect in groups as demonstrated by people listening to and getting on board with initiatives for his/her assigned area(s) of responsibility
  • Ability to read, analyze and interpret both internal and external documents such as general media/publications, professional journals, technical procedures, governmental regulations, policies, proposals, and standard operating procedures.
  • Ability to work with others in a team environment.
  • Demonstrated ability to identify, develop and implement processes improvements.
  • Demonstrated ability to successfully hire, retain, develop and coach staff via a culture of real-time performance feedback, with ability to build both technical and leadership skills.
  • Demonstrated strong relationship management skills with internal clients (e.g. senior/executive management, peers and colleagues); proven ability to develop creative and collaborative approaches.
  • Demonstrates strong interpersonal skills with a collaborative style.
  • Demonstrates strong project management leadership skills including, critical ability to coordinate and balance multiple projects in a time-sensitive environment, under pressure, and meeting deadlines.
  • Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
  • Successfully completes regulatory and job training requirements.



This position may be subject to Lincoln’s Political Contribution Policy. An offer of employment may be contingent upon disclosing to Lincoln the details of certain political contributions. Lincoln may decline to extend an offer or terminate employment for this role if it determines political contributions made could have an adverse impact on Lincoln’s current or future business interests, misrepresentations were made, or for failure to fully disclose applicable political contributions and or fundraising activities.

Any unsolicited resumes/candidate profiles submitted through our web site or to personal e-mail accounts of employees of Lincoln Financial Group are considered property of Lincoln Financial Group and are not subject to payment of agency fees.


Lincoln Financial Group ("LFG") is an Equal Opportunity employer and, as such, is committed in policy and practice to recruit, hire, compensate, train and promote, in all job classifications, without regard to race, color, religion, sex (including pregnancy), age, national origin, disability, sexual orientation, gender identity and expression, veterans status, or genetic information. Opportunities throughout LFG are available to employees and applicants and are evaluated on the basis of job qualifications. We have a drug free work environment and we perform pre-employment substance abuse testing.



Job Details

Date Posted August 15, 2019
Date Closes September 14, 2019
Requisition 60540-en_US
Located In Radnor, PA
Department Marketing & Communications
SOC Category 00-0000.00