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AVP of Moneyguard Marketing

Lincoln Financial Group Radnor, PA

Job Description

Alternate Locations: Radnor, PA (Pennsylvania)

Relocation assistance will be considered/provided for this opportunity within our company guidelines.

Requisition #54982

About the Company

Lincoln Financial Group provides advice and solutions that help empower Americans to take charge of their financial lives with confidence and optimism. Today, more than 17 million customers trust our retirement, insurance and wealth protection expertise to help address their lifestyle, savings and income goals, as well as to guard against long-term care expenses. Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. The company had $222 billion in assets under management as of March 31, 2015.

About The Company

Lincoln Financial Group is a Fortune 500 company offering a diverse range of financial services and solutions. With a strong focus on four core business areas - life insurance, annuities, retirement plan services, and group protection - our business is built around supporting, preserving, and enhancing our customer's lifestyles and providing better retirement outcomes. Led by over 9,000 employees, Lincoln Financial provides the tools and advice to help individuals take charge of their futures.

The Role

This The AVP ofRPSMoneyguardMarketing provides leadership, direction, and functional expertise on complex projects/initiatives for his/her assigned area(s) of responsibility. S/he strategically develops and implements efficient and effective complex marketing programs and plans that result in measurable business goals and drive market awareness of Lincolns products and/or services for his/her assigned area(s) of responsibility.


Directs/executes approved strategy decisions and contributes to strategy creation for assigned area(s) of responsibility.

Provides strategic direction to build and enhance the capability for his/her assigned area(s) of responsibility.

Maintains knowledge on current and emerging developments/trends for assigned area(s), assess the impact, and collaborates with cross functional groups to incorporate new trends and developments in current and future strategies.

Provides subject matter expertise to team members and applicable internal/external stakeholders on complex assignments/projects for his/her assigned area(s) of responsibility.

Identifies strategic process improvements that significantly improve quality across the team, department and/or business unit for assigned area(s) of responsibility.

Directs/executes approved strategy decisions and contributes to strategy creation for assigned area(s) of responsibility.

Provides strategic direction to build and enhance the capability for his/her assigned area(s) of responsibility.

Develops, implements and evaluates strategic marketing plans and programs, in collaboration with key business stakeholders, driven by assigned area(s) of responsibilitys business goals and objectives.

Anticipates and provides strategies/solutions to complex marketing issues and/or concerns.

Serves as a subject matter expert and partners with key business stakeholders to strategically develop and implement new complex marketing approaches which enhance and maintain the competitive position of his/her assigned area(s) of responsibility in the

Creates related communications and marketing collateral, in collaboration with internal stakeholders, that support consistent enterprise core messaging and business goals for his/her assigned area(s) of responsibility.

Communicates complex marketing plans and ensures they are understood by all stakeholders.

Ensures marketing collateral content is accurate, relevant, and consistent in terms of style, quality tone of voice, and which optimizes market awareness of Lincolns products and/or services.

Builds relationships and partners with key business leaders and internal stakeholders to elicit and capture complex marketing business goals and ensure all marketing tools, collateral and plans are in alignment with the business goals and objectives

Directs and/or oversees concurrent marketing projects from inception to execution including but not limited to: project planning, resource planning, change management and communications planning, managing changes to the project scope, and ensure

Utilizes resources to ensures that complex marketing collateral is compliant with all applicable regulatory requirements and is consistent with Lincoln editorial and branding standards.

Leads and creates investment-related communications and marketing collateral that supports the funds within our variable annuity products

Develops, identifies, writes and edits a broad range of materials to communicate new fund introductions to the market. Focus is on generating interest in both the funds and the variable annuity products.

Collaborates with our asset management partners to leverage their content and promote their capabilities through our distribution channels.

Builds relationships and collaborates with various internal and external stakeholders particularly sales leadership - to help define the story and coordinate the layout and design of marketing materials.

Utilizes benchmarks and performance metrics to track and assess the effectiveness of existing programs.


4 Year/Bachelors Degree or equivalent work experience (4 years of experience in lieu of Bachelors) (Minimum Required)

8 - 10 Years experience in marketing that directly aligns with the specific responsibilities for this position (Required)

This position may be subject to Lincolns Political Contribution Policy. An offer of employment may be contingent upon disclosing to Lincoln the details of certain political contributions. Lincoln may decline to extend an offer or terminate employment for this role if it determines political contributions made could have an adverse impact on Lincolns current or future business interests, misrepresentations were made, or for failure to fully disclose applicable political contributions and or fundraising activities.

Job Details

Date Posted October 30, 2018
Date Closes November 29, 2018
Requisition 54982-en_US
Located In Radnor, PA
Department Marketing
SOC Category 00-0000.00