Alternate Locations: Radnor, PA (Pennsylvania)
Relocation assistance is not available for this opportunity.
About the Company
Lincoln Financial Group provides advice and solutions that help empower people to take charge of their financial lives with confidence and optimism. Today, more than 17 million customers trust our retirement, insurance and wealth protection expertise to help address their lifestyle, savings and income goals, as well as to guard against long-term care expenses. Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE: LNC) and its affiliates.
Customer & Marketing Analytics Function
At Lincoln there is a huge opportunity to improve end customer experience and engagement through better design and integration of products, channels and touch points – both online and offline. The mandate of this new team is to enable a marketing and customer experience transformation by supporting the creation of marketing strategies and capabilities based on customer insights, preferences, attitudes and behaviors.
The group is also partnering with Enterprise IT and Business stakeholders to develop a shared data analytics capability for Lincoln’s Retirement Plan Services (RPS) and Group Protection business units.
By gaining an understanding of the end consumer Lincoln aims to create an increased level of personalization and relevancy with its interactions with its customers, both buyers and sellers – all based on a foundation of data and analytics.
The charter of this newly-developed group at Lincoln is responsible for identifying effective strategies for engaging and marketing to consumers, building and owning consumer data systems and running data analytics for targeting consumers. The team is also leading the development of “test and learn” capability that will support both businesses.
The Data Analyst, Data & Analytic Platforms will design and build consumer data processes, data assets, and visualizations. S/he will deliver on short term and strategic data/visualization needs for Customer and Marketing Analytics.
S/he will also gain expertise on a number of analytic tools and technologies that will be implemented in the future.
This position may be subject to Lincolns Political Contribution Policy. An offer of employment may be contingent upon disclosing to Lincoln the details of certain political contributions. Lincoln may decline to extend an offer or terminate employment for this role if it determines political contributions made could have an adverse impact on Lincolns current or future business interests, misrepresentations were made, or for failure to fully disclose applicable political contributions and or fundraising activities.
|Date Posted||June 1, 2018|
|Date Closes||July 1, 2018|
|Located In||Radnor, PA|