Infogroup is looking for top talent to join our dynamic and innovative team. We are currently seeking a Digital Marketing Analyst to join our Papillion, NE office.As a Digital Marketing Analyst at Infogroup, you will identify actionable marketing opportunities through sophisticated analytics, dashboards and reporting. This position supports a wide range of projects across brands to generate insights for the business that lead to effective multichannel marketing strategies. Responsible for the development and distribution of quantitative and qualitative marketing analysis reports.
Essential Job Functions:
1.Work independently to provide analytical and statistical expertise to help inform the strategy for the marketing team
2.Surface data driven insights as they relate to channel and audience performance and provide suggestions for improvement
3.Develop actionable customer, brand and market insights that will be leveraged for strategic planning, program development and creative production.
4.Responsible for the development and distribution of quantitative and qualitative marketing analysis reports.
5.Monitor and evaluate A/B testing opportunities as they relate to the website, landing page and ad copy performance and improving the overall customer experience
6.Continually analyze and improve the digital marketing programs (managing spend, response rates, ROI, LTV, attribution and detailed analysis of all elements of the program).
7.Produce forecasts of lead initiatives, track program results, to help inform and implement efficient, effective strategies.
8.Handle all technical phases of an analytical project, ultimately producing data and other deliverables for presentation to internal stakeholders
9.Assist in the development and execution of test design and planning of multichannel marketing programs
10.Participate in and/or lead development of, and provide technical assistance for, various reporting dashboards and reporting alerts
11.Become the subject matter expert on analysis and statistical methodologies for the business
12.Become the 'go-to' resource for business intelligence especially as it relates to sales, marketingand lead routing
13.Document a set of project specifications upon completion of analysis or model development and deliver specifications for implementation into a production environment.
14.Assist in the development and execution of tests of new digital marketing concepts
Knowledge, Skill, and Abilities:
1.Ability to communicate with individuals at all levels in the Company and with various business contacts outside of the Company in an articulate, professional manner.
2.Strong analytics toolset skills; preferably in Google Analytics, SAS or SQL.
3.Ability to represent insights in PowerPoint, Excel, Tableau and other software packages to produce high quality presentations.
4.Strong problem solving skills and the ability to adapt existing systems to fast-changing requirements.
5.Ability to manage multiple projects simultaneously.
6.Must be able to meet deadlines and work well under pressure.
Education, Experience, and Certification:
1.Bachelor's degree in related field or equivalent is required.*
2.3 to 5 years of experience working in direct marketing required.*
3.Experience with Salesforce preferred.
4.Proven experience in various statistical techniques, including logistic regression, cluster analysis, discriminate analysis (i.e. CHAID/CART) and other data mining methodologies a plus.
5.Certification in SAS or equivalent level of experience is a plus.
We're revolutionizing the way companies connect with their customers and grow their businesses. Find out how you can join the movement at www.infogroup.com/about-infogroup/careers-at-infogroup. Please reference requisition number PAPL4746.
Infogroup is a leading provider of data and data-driven marketing solutions. Infogroup provides data, technology and services that help marketers acquire new customers and maximize the value of existing relationships. The company's data and marketing solutions help clients of all sizes, from local SMBs to FORTUNE 100™ enterprises, increase sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 280 million individuals and 24 million businesses. For more information, visit www.infogroup.com.
At Infogroup, our employees are directly responsible for our success. We strongly believe in rewarding employees for their initiative, teamwork and leadership. Every day, we expect our employees to ask questions, demand better solutions and challenge one another to succeed. We are constantly looking for candidates who are not only qualified and knowledgeable, but also have the drive to grow professionally. We hire dynamic individuals in variety of fields such as information technology, account management and client services, sales, marketing, administration and human resources.
Affirmative Action/EEO Policy
At Infogroup, we are committed to attracting, retaining and engaging employees from all walks of life. Diversity is an important part of our values and business operations. We are dedicated to creating an inclusive environment that promotes professional development for everyone. As part of that commitment, Infogroup does not discriminate on the basis of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status with regard to public assistance, status as a disabled veteran and/or Veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. All qualified applicants will receive consideration for employment. In addition, Infogroup will provide reasonable accommodation for otherwise qualified disabled individuals.
|Date Posted||November 8, 2019|
|Date Closes||December 8, 2019|
|Located In||Papillion, NE|
|Job Type||Full-time Employee|
|SOC Category||19-3021.00 Market Research Analysts|
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