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Email Marketing Campaign Specialist

Hallmark Kansas City, MO

Job Description


The role is part of the Retail Omnichannel Marketing team, which works in a fast-paced environment to create and deploy strategies and tactics for retention and acquisition of Hallmark Gold Crown store and website consumers. The team is accountable for the entire range of marketing activation activities including direct to consumer, digital, social, video and e-commerce, and leverages state-of-the-art automation tools such as the Salesforce Marketing Cloud to deliver impactful and innovative marketing. The Gold Crown retail division plays an important role in advancing Hallmark's larger mission of making the world a more caring place by helping people make caring connections with others.

The Email Marketing Campaign Specialist is responsible for the day-to-day, hands-on execution of email marketing programs in support of the Gold Crown Retail organization and other Hallmark business unit objectives. This includes ownership of the setup, maintenance, and reporting for recurring and triggered email communications. Additionally, this individual maintains a current understanding of email marketing best practices and applies them to the execution of our email campaigns in collaboration with the Marketing team in order to optimize business revenue and engagement.


  • Building and coding email campaigns using HTML, database file/segment selection, and quality assurance of all outbound campaigns
  • Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns
  • Deploys email and mobile campaigns to appropriate subscriber lists
  • Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution, as required
  • Outputs retention marketing (email and direct mail) database file segmentations and lists, writes data file set-up and output instructions for vendors, and manages respective projects with vendors
  • Stays abreast of and recommends email marketing best practices with coding, design and testing of email campaigns
  • Responsible for email marketing reporting and analysis to provide recommendations for marketing optimizations to enhance performance of marketing emails
  • Responsible for staying up to date with email marketing industry benchmarks, best practices, and emerging trends and opportunities for marketing optimizations
  • Communicates with internal team members effectively to execute email campaigns
  • Develops and documents efficiencies in current and future processes


To be considered an applicant for this position you must show how you meet the basic qualifications of the job in a resume or document you upload, or by completing the work experience and education application fields.  Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT.  Individual file size attachment limit is 10 MB.

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.


  • Bachelor's degree or 4 years of professional work experience
  • 2+ years of experience with email marketing and campaign building tools
  • Experience with SalesForce Marketing Cloud email tools, including Content Builder, Content Classic, Automation Studio and/or Journey Builder
  • Experience with HTML, AmpScript, and SQL
  • Experience with Adobe Creative Suite and website analytics tools


  • Advanced knowledge of HTML and AmpScript
  • Intermediate knowledge of Predictive Intelligence within SFMC
  • Intermediate knowledge of SQL (plus experience with SQL in SFMC)
  • Experience with SFMC Platform API/Data feed integration experience highly desired
  • Ability to troubleshoot coding problems
  • Advanced knowledge of Microsoft Excel
  • Good understanding of database concepts and segmentation
  • Ability to write database queries
  • Experience with website analytics tools such as Google Analytics, Coremetrics and/or Omniture
  • Ability and desire to learn quickly
  • Ability to multi-task and prioritize a high volume of projects and tasks at one time.
  • Ability to work independently with minimal direction, while also functioning and contributing as part of a team
  • Strong organizational skills and exemplary attention to detail
  • Passionate about the digital landscape with desire for continuous learning, development, and advancement
  • Proactive, inquiring, and investigative mind
  • Agency experience preferred


Hallmark is an equal opportunity employer.  All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status.  Principals only please.


Nearest Major Market: Kansas City

Job Segment: Web Design, Creative

Job Details

Date Posted September 28, 2017
Date Closes October 28, 2017
Requisition 432701800
Located In Kansas city, MO
SOC Category 00-0000.00

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