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Digital Communications/Email Campaign Lead

Insurance Agency Marketing Services, Inc. Elkhorn, NE
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Job Description

Digital Communications / Email Campaign Lead

Founded in 1986, Insurance Agency Marketing Services, Inc is a solid, success-oriented company that's reliable, trustworthy, knowledgeable and caring. We are a full-service, multi-line provider of insurance and financial services products throughout the United States. We are committed to providing outstanding service to our producers. Our commitment to customer service is the cornerstone of our vision and values.

BASIC FUNCTIONS: Accountable for the marketing profit & loss of one or more lead generation programs in partnership with our Annuity and Life Insurance Departments. Works with other departments to formulate campaign strategies. Plan, organize, and implement digital marketing initiatives to reach the business partner's overall goals for growth in lead generation campaigns and overall sales profit, focusing on both long and short-term marketing goals. Serve as first line of defense on diagnosing and solving hardware/software faults and general networking issues.

Essential Job Functions:

  • Manages company marketing emails: creation, refinement, list segmentation, and reporting.
  • Guides the generation of online marketing materials, including landing pages, SEO initiatives, social media advertising, website management, and other new media as available through the creative development process.
  • Ensures creative and messages appropriately aligned to the IAMS brand, including working with Legal & Compliance to assure creative is appropriate for the competitive and regulatory environment.
  • Provides agents with online marketing consultation, providing feedback on email marketing and social media strategies and initiating their campaigns
  • Reports to Leadership team the program performance relative to leads gained and new customers acquired to determine return on advertising investment. Tracks online advertising expenditures against budgets and response rates, adjusting advertising efforts as necessary in real time to maximize return on ad spend.
  • Maintains awareness of the competitive environment, insurance industry, online trends (social, mobile, and other advances in trends/technologies) and key industry regulations, which may impact program(s) and/or business model, and overall strategic objective.
  • Responds to help staff for technical issues for all PC products and office support equipment.

 

Minimum Job Requirements:

  • Understanding of online advertising and marketing principles, including search optimization, display, affiliate, e-mail, social and mobile online tactics.
  • Familiar with online marketing tools: HubSpot, Act-On, Wordpress, Google Adwords, GoToWebinar, Facebook Ad Manager
  • 1-3 years’ experience in email campaigns and online advertising
  • Solid financial and analytical discipline
  • Strong eye for detail
  • Demonstrates strategic thinking, problem-solving skills, and ability to make sound business decisions
  • Ability to manage multiple projects, deadlines and priorities
  • Results driven, self motivated team-player
  • Good verbal and written communication skills
  • Technical aptitude to quickly learn new software and technologies

Preferred Job Qualifications:

  • Knowledge of financial services (Annuity and Life Insurance) industry
  • Bachelor's degree in related field (marketing, digital communications)
  • HTML, CSS or JavaScript experience
  • Experience with mass email sends regarding lead generation

 

 

 

Job Details

Date Posted May 15, 2018
Date Closes June 14, 2018
Address 505 N. 210th Street
Located In Elkhorn, NE
Job Type Full-time Employee
Compensation Salary
Experience Level Entry Level (0-2 yrs. experience)
Hours Full time hours per week
Start Date Immediately
Positions Available 1
SOC Category 15-1099.05 Web Administrators
Zipcode 68022
Name Lisa Heuring
Address 505 N 210th Street
City, State and Zip Elkhorn, NE 68022
Phone 402-330-7096
FAX 402-330-7296

This job offers the following benefits

  • 401(k) Retirement Savings Plan
  • Medical
  • Free Parking
  • Health Club Membership
  • Paid Holidays
  • Paid Vacations
  • Sick Leave
  • Wellness Program
  • Merit Increases

This job requires the following skills

  • Adobe Creative Suite
  • Training Videos
  • Web Graphics
  • Cascading Style Sheets (CSS)
  • User Interface Design
  • Website Design
  • Technical Support
  • Advertising
  • Customer Service / Troubleshooting
  • Design Of Business Marketing Materials
  • Email Marketing
  • Internet Marketing and Advertising
  • List Management
  • Marketing Strategy
  • Social Media Marketing
  • Facebook
  • Twitter
At a Glance
Enjoy these benefits
  • 401(k) Retirement Savings Plan
  • Medical
  • Free Parking
  • Health Club Membership
  • Paid Holidays
Location