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Manager of Direct Marketing

Boys Town National Research Hospital Omaha, NE
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Provides strategic direction and results by planning and executing Direct Mail and related marketing programs supporting Planned and Annual giving acquisition and renewal targets.


Oversees and manages assigned area, ensuring programmatic and budgetary objectives and goals are met.

  • Collaborates with multiple departments including Development, Marketing and IT to create donor messaging that matches donor categories (Annual vs Legacy giving for example), list selects to optimize donor responses.

  • Facilitates, coordinates, and executes the marketing of Planned and Annual giving opportunities to donors in the donor database.

  • Facilitates, coordinates and executes the acquisition of new donors via Direct Mail in coordination with Digital and other multimedia approaches.

  • Manages the procurement process for printing and letter shops, negotiates, reviews, and establishes contracts and programs with vendors and service providers that support Direct Mail operations.

  • Reviews and analyzes tests, programs, and campaigns in conjunction with Data Analytics.

  • Develops and monitors budgets in conjunction with Finance.

  • Discusses opportunities and provides direct mail support to Fundraisers and Philanthropic Gift officers

  • Hires, manages, and evaluates staff.

  • Collaborates with Support areas, ensuring Direct Mail Fundraising cost effectively achieves budgetary objectives.

  • Directs the efficient and effective outcomes from Direct Mail Operations.

  • Develops, manages, and is accountable for net Fundraising achieved through the Direct Mail Channel.


  • Proven ability in direct response fundraising, specifically in cultivating and soliciting prospects, reactivation of lapsed donors and retention of existing donors.

  • Broad knowledge of the principles of business and marketing.

  • Results driven with strong analytical skills and demonstrated ability to interpret data and use it to drive marketing and business decisions.

  • Solid relationship building skills to negotiate and communicate with internal and external constituents.

  • Ability to lead and inspire a group of ambitious and goal-oriented professionals.

  • Ability to conceptualize, develop, analyze, evaluate, and implement strategic plans and initiatives.

  • Demonstrated time and complex project management skills.


  • Bachelor's degree in business administration, marketing, or equivalent combination of education and experience required.

  • Minimum of 7 years of experience in process management including substantial, increasingly successful experience in fundraising required.

  • Available to travel to perform required functions and duties required.

Diversity is more than a commitment at Boys Townit is the foundation of who we are and what we do.

At Boys Town, we cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team one that makes better decisions, drives innovation, and delivers better business results.

About Boys Town:

Boys Town has been changing the way America cares for children and families since 1917. With over a century of service, our employees have helped us grow from a small boardinghouse in downtown Omaha, Nebraska, into one of the largest national child and family care organizations in the country. With the addition of Boys Town National Research Hospital in 1977, our services branched out into the health care and research fields, offering even more career opportunities to those looking to make a real difference.

Our employees are our #1 supporters when it comes to achieving Boys Town's mission, which is why we are proud of their commitment to making the world a better place for children, families, patients, and communities. Unique perks to Boys Town employees and their families include free visits to Boys Town physicians and free prescriptions under the Boys Town Medical Plan, tuition assistance, parenting resources from our experts and professional development opportunities within the organization, just to name a few. Working at Boys Town is more than just a job, it is a way of life.

This advertisement describes the general nature of work to be performed and does not include an exhaustive list of all duties, skills, or abilities required. Boys Town is an equal employment opportunity employer and participates in the E-Verify program. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and/or expression, national origin, age, disability, or veteran status. To request a disability-related accommodation in the application process, contact us at 1-877-639-6003.


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