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Content Marketing Manager

AccuQuilt Omaha, NE
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Job Description

As the Content Marketing Manager, you will be responsible for shaping and implementing a successful content strategy that supports brand reputation and demand generation goals for AccuQuilt across its Omni Channel Business. The channels that you create through various technology platforms will exemplify how AccuQuilts cutting solutions solve personal challenges and represent our vision and goals to a global market.

Responsibilities of Content Marketing Manager:

  • Generates and champions relevant content for our main buyers and target customers. (“Her”)
  • Develops content marketing initiatives by leveraging industry trends, corporate brand, and solution value propositions that drives traffic, engagement, and marketing qualified leads and delivers sales pipeline.
  • Utilizes creative content strategies through various platforms such as: blog and social media writing, bylined articles, white papers, website content, video scripts, sales enablement materials, product data sheets, case studies, brochures, infographic copy, demo scripts, and demand creation copy.
  • Manages editorial calendar that aligns with marketing campaign themes and goals.
  • Collaborates with AccuQuilt marketing team to deliver an effective content marketing strategy and editorial plan to enhance our pipeline and to generate new leads.
  • Manages content lifecycle workflow from creation through approvals, editing, publishing/activation, measurement, curation and maintenance.
  • Contributes to search engine optimization (SEO) and search engine marketing (SEM) initiatives with keyword prioritization based on input from marketing.
  • Provides and reports on content measurement using a combination of web analytic tools, marketing automation, content management systems and social media management tools.
  • Uncovers and develops ways to scale content strategy in order to get the highest delivery out of each piece being created.
  • Owns social media marketing.  Leverages all aspects of social media content including Face Book, Pinterest, Twitter, etc insuring that social media is aligned with all marketing content to leverage a 10-1 delivery.

Job Requirements of Content Marketing Manager:

  • 4 - 6 years’ experience in content marketing.
  • Track record of clear, successful communications on complex topics.
  • Creative and innovative thinker with the ability to take complex topics and distill into unique, data-driven and actionable content.
  • Understanding of SEO, content categorization and structure, content development, distribution and measurement.
  • Experience developing and managing editorial calendars and organization workflows.
  • Experience in integrating social media as part of an integrated content strategy.

Job Details

Date Posted August 28, 2017
Date Closes September 27, 2017
Address 8843 S 137th Circle
Located In Omaha, NE
Department Marketing
Job Type Full-time Employee
Compensation Salary
Shift
Daytime
Mon: 8 am to 4 pm
Tue: 8 am to 4 pm
Wed: 8 am to 4 pm
Thu: 8 am to 4 pm
Fri: 8 am to 4 pm
Hours 40 hours per week
Start Date 2017-05-29
Positions Available 1
SOC Category 11-2021.00 Marketing Managers
Zipcode 68138
Name Angela Berry
Address 8843 S 137th Circle
City, State and Zip Omaha, NE 68138
Phone 855-541-0064 x304

This job offers the following benefits

  • 401(k) Retirement Savings Plan
  • Accidental Death and Dismemberment
  • Dental
  • Life Insurance
  • Long-Term Disability
  • Medical
  • Short-Term Disability
  • Voluntary Life Insurance
  • Casual Dress
  • Discounts on Employer Merchandise & Services
  • Employee Referral Program
  • Paid Holidays
  • Paid Vacations

This job requires the following skills

  • Ability to Work Under Pressure
  • Computer Usage
  • Excellent Communications
  • Excellent Team Member
  • Positive Attitude
  • Presentation Software
  • Problem Resolution
  • Building Products Sales
  • Business Development Manager
  • Catalog Design
  • Design Of Business Marketing Materials
  • Email Marketing
  • Interactive Marketing
  • Internet Marketing and Advertising
  • Marketing Management
  • Marketing Strategy
  • Product Marketing Manager
  • Product Promotions / Demonstrations

Course(s) relevant to the skills listed for this position

At a Glance
Enjoy these benefits
  • 401(k) Retirement Savings Plan
  • Accidental Death and Dismemberment
  • Dental
  • Life Insurance
  • Long-Term Disability
  • And More ...
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