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Digital Strategist

Baxter Omaha, NE

Job Description

Digital Strategist

The marketing department at Baxter Auto is growing and we are looking for a dynamic digital marketing professional to lead digital strategy on behalf of our 20+ stores and the group.

The person we are looking for is passionate about analyzing data and delivering leading-edge, consumer-centric marketing solutions. This person can generate strategies that grow market share and brand reputation, improve customer experience, and drive overall growth. If you thrive in a dynamic and fast-paced environment and think you have what it takes to help us forge new ground in the automotive industry, we’d love to talk with you.

About the Digital Strategist Role

We are looking for an experienced digital strategist to join our team. You will help us use leading approaches and technologies to help our team pursue aggressive business growth goals.

You will identify needs and new opportunities and aspire to increase brand interest & consideration, online shopping behaviors, lead generation, goal conversion activities and online guest advocacy.

If you’re a tech-savvy trendsetter who has fresh ideas to improve the online experience on behalf of the world-class portfolio of brands we represent, we would like to meet you. For this position, you should be creative, collaborative and comfortable working as an integral part of a highly-connected team that works hard and plays hard.

Ultimately, you should be able to help the company effectively connect our brands with our online customers.

Core Characteristics & Competencies

Initiative : Our ideal candidate needs to be driven by continual progress and improvement, and comfortable taking initiative to collaborate with cross-functional teams, other departments and all of the brands on our roster.

Teamwork and Diversity : Able to work across a variety of brands, with the ability to determine the differences, nuance and requirements of each brand. Ability to build strong business relationships and work collaboratively with Marketing Peers and Senior Management.

Problem Solving : Be able to operate under pressure and solve problems at a variety of levels. Able to maintain a high-quality output under competing demands in terms of time, priority and importance.

Analytical : Able to direct analysis conceptual frame problems and structure research and analytics to understand and generate business implications.  Customer-centric focus required.

Communication : Both written and oral communication is imperative as most the position requires written analysis and discussions of findings in a clear and concise manner as well as being able to position findings in a simple way that still provides insight to the various internal clients.  Additionally, must be able to give presentations and speak comfortably and confidently with senior management and present to large groups (30+ attendees).

?Preferred Experience and Education:

  • Strong digital strategy experience and proven effectiveness in the design and implementation of online shopping/e-commerce initiatives
    • Experience in retail-focused Search Engine Marketing (SEM) and Paid Search (PPC) required
    • Experience in display, programmatic, social & email marketing preferred
    • Highly proficient in Microsoft Excel, PowerPoint, Keynote and Word
    • Experience with website analysis using a variety of analytics tools including Google Analytics required
    • Experience working with PPC ad platforms (AdWords, Yahoo, Bing, Facebook) AdWords / Bing certification a plus
  • Working knowledge of industry (digital and automotive) technology and trends (prior automotive experience not required)
  • Strong understanding of response-driven campaign development
  • Excellent business acumen and budget management experience
  • Solid understanding of ROI analysis, metrics and program/budget forecasting 
  • Exceptional presentation, written and verbal communication skills    
  • Strong interpersonal and leadership skills
  • Thorough knowledge of the competitive landscape and ability to translate findings to positively impact business
  • Excellent analytical skills with the ability to think creatively to identify and solve business problems
  • Strong attention to detail, self-directed and the capacity to effectively multi-task in a deadline driven environment
  • Detail-oriented with strong attention to follow-through
  • Thrives within a collaborative, team-oriented setting

Job Details

Date Posted May 15, 2018
Date Closes June 14, 2018
Located In Omaha, NE
Department Marketing
Job Type Full-time Employee
SOC Category 11-2021.00 Marketing Managers
Zipcode 68118

This job offers the following benefits

  • 401(k) Retirement Savings Plan
  • Dependent-Care Spending Accounts
  • Flexible Spending Accounts
  • Health-Care Spending Accounts
  • Accidental Death and Dismemberment
  • Dental
  • Dependent Life Insurance
  • Employee Assistance Program (EAP)
  • Life Insurance
  • Medical
  • Prescription Drug Plan
  • Short-Term Disability
  • Supplemental Insurance
  • Vision
  • Voluntary Life Insurance
  • Bereavement Pay
  • Employee Referral Program
  • Free Parking
  • Holiday Party
  • Paid Holidays
  • Paid Vacations
  • Wellness Program
At a Glance
Enjoy these benefits
  • 401(k) Retirement Savings Plan
  • Dependent-Care Spending Accounts
  • Flexible Spending Accounts
  • Health-Care Spending Accounts
  • Accidental Death and Dismemberment
  • And More ...