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Senior Writer and Social Strategist

Nelnet Lincoln, NE

Job Description

  • Senior Writer and Social Strategist

    Job Locations US-NE-Lincoln
    Posted Date 9 months ago(8/29/2017 3:52 PM)
    Job ID
    # of Openings


Looking for a creative writer role in a dynamic, national, publicly traded company? Nelnet's in-house agency is looking for a Senior Writer and Social Strategist. The agency is a 30+ person shop that supports the marketing and advertising for all of Nelnet's 25+ business verticals. We produce award-winning and effective creative that helps move Nelnet businesses forward.


Responsible for the written and conceptual element of the finished creative product for all media. Has leadership and supervisory responsibility over creative writers and associate creative writers, including reviewing copy, ensuring accuracy, and providing learning opportunities. Creates and executes strategy and content for multiple social media accounts, including reporting, ad campaigns, and estimates.


  1. Produces bold, strategic, persuasive, branded creative in all media
  2. Manages/supervises other writers
  3. Develops and executes on creative concepts for all of Nelnet's lines of business
  4. Develops concepts for advertising, collateral, sales promotion, brochures and other communications needed by Nelnet clients
  5. Works with interactive team to develop web and email content and strategies to meet brand objectives
  6. Keeps up on latest writing and social media trends and best practices and shares that information with others
  7. Develops and executes social media strategy.
  8. Ensures all written messages are bold, strategic, persuasive, on-brand, and on-strategy in all media
  9. Provides message development, brand voice, and copywriting for all Nelnet lines of business.
  10. Provides newsletter and feature article research, development, writing, and editing
  11. Checks concepts and copy against the creative brief to ensure it meets strategic goals and objectives
  12. Works in tandem with designers and other writers where applicable
  13. Reviews own projects for written accuracy before final production
  14. Reviews concepts and work of creative writers and associate creative writers where appropriate
  15. Adheres to schedules and deadlines
  16. Works with accounts team to ensure accurate and efficient processes for traffic and job management
  17. Develops estimates for client social media initiatives



Bachelor's degree or equivalent



2-4 years professional copywriting experience - including concepting, writing, editing, and proofreading. Must have leadership and supervisory experience. Client presentation experience required.



  1. Proven mastery of language and grammar
  2. Ability to write for diverse audiences
  3. Technical and promotional writing skills
  4. Excellent proofreading skills
  5. Proven time management skills
  6. Ability to successfully manage multiple projects
  7. Strong attention to detail
  8. Problem-solving skills
  9. Strategic vision
  10. Excellent interpersonal, oral, and written communication skills
  11. Highly creative team player
  12. Ability to work independently without direct supervision
  13. Organized and efficient, and able to prioritize workload

EEO Statement

Nelnet is an Equal Opportunity Employer, complies with Executive Order 11246, and takes affirmative action to ensure that qualified applicants are employed, and that employees are treated during employment, without regard to race, color, religion/creed, national origin, gender, or sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by Federal or State law or local ordinance. Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Nelnet Talent Acquisition & Recruiting.

Nelnet is a Drug Free and Tobacco Free Workplace.


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Job Details

Date Posted March 15, 2019
Date Closes April 14, 2019
Requisition 2017-5410
Located In Lincoln, NE
SOC Category 00-0000.00