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Creative Writer and Social Strategist I

Nelnet Lincoln, NE

Job Description

  • Creative Writer and Social Strategist I

    Job Locations US-NE-Lincoln
    Posted Date 2 weeks ago(6/8/2018 3:28 PM)
    Job ID
    # of Openings


Nelnet's in-house agency is looking for a Creative Writer and Social Strategist I. The agency is a 30+ person shop that supports the marketing and advertising for all of Nelnet's 25+ businesses. We produce award-winning and effective creative that helps move Nelnet businesses forward.


The Creative Writer & Social Strategist I works closely with members of the marketing, creative, web, and email teams to collaborate, concept, and write for Nelnet brands in all media. The Creative Writer & Social Strategist I works closely with the senior writing and social media team(s) on all social media strategy initiatives. In this role, the Creative Writer & Social Strategist I will execute social media strategies and reporting for various clients.



  1. Ensures all written messages are bold, strategic, persuasive, on-brand and on-strategy in all media.
  2. Provides message development, brand voice, and copywriting for their assigned businesses.
  3. Checks concepts and copy to ensure it meets strategic goals and objectives.
  4. Works in tandem with other creative writers and designers to drive effective creative.
  5. Reviews projects for written accuracy before final production.
  6. Adheres to schedules and budgets.
  7. May provide messaging direction and editorial feedback to interns.




  1. Keeps up on latest social media trends and best practices.
  2. Works with the senior writing and social teams to enhance social media paid and organic strategies.
  3. Executes social media strategies and community management policies for clients.
  4. Ensures consistent branding on social media channels.
  5. Writes social media paid campaigns, working closely with other Social Strategists to ensure social media standards.
  6. May execute social media paid campaigns as needed.
  7. Pulls organic and paid social media reports, working with the senior writing and social teams as needed to distill that information to the respective team members.



4-year degree in Journalism, English, or related field



2+ years professional copywriting experience”including concepting, writing, editing, and proofreading. Client presentation experience a plus.



  1. Proven mastery of language and grammar
  2. Knowledge of AP Style
  3. Ability to write for diverse audience
  4. Actively learns and applies new social media trends and skills
  5. Technical and promotional writing skills
  6. Ability to write and edit under short deadlines
  7. Excellent proofreading skills
  8. Strong written and oral communication skills
  9. Ability to deliver jobs on time and on budget
  10. Ability to successfully manage multiple projects
  11. Understanding of some social media platforms

EEO Statement

Nelnet is an Equal Opportunity Employer, complies with Executive Order 11246, and takes affirmative action to ensure that qualified applicants are employed, and that employees are treated during employment, without regard to race, color, religion/creed, national origin, gender, or sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by Federal or State law or local ordinance. Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Nelnet Talent Acquisition & Recruiting.
Nelnet is a Drug Free and Tobacco Free Workplace.


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Job Details

Date Posted November 10, 2018
Date Closes December 10, 2018
Requisition 2018-6553
Located In Lincoln, NE
SOC Category 00-0000.00