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Email Specialist I

Nelnet Lincoln, NE

Job Description

  • Email Specialist I

    Job Locations US-NE-Lincoln
    Posted Date 2 weeks ago(2 weeks ago)
    Job ID
    # of Openings


The Email Specialist l is responsible for the day-to-day, hands-on execution of email communication programs in support of department and business unit objectives. This person will be responsible for testing, scheduling and reporting on emails and will report to the Email Delivery Strategist. The Email Specialist l will be required to work closely with a variety of cross-functional teams involved with list segmentation, email creation and client support.


  1. Building and managing email campaigns, database selection, HTML presentation and quality assurance of all email campaigns
  2. Management of testing, and deployment process with internal stakeholders to ensure optimization for existing and new campaigns
  3. Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, database management, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns, and post campaign metric support
  4. Test and monitor campaigns to ensure consistency across all Nelnet business brands
  5. Troubleshoots technical issues related to HTML, list segmentation, database or automation issues and other aspects of email execution, as required
  6. Assess, maintain, manage, and track multiple projects to ensure due dates, and overall quality is met
  7. Act as a liaison between internal and external clients, business owners, and production teams, as well as other areas as needed
  8. Development and administration of customer surveys, both internal and external, and providing survey results used in business initiatives
  9. Coordinate with analysts or database manager to ensure success of automated campaigns, troubleshoot automation issues as needed
  10. Establish, update, and maintain procedures to enhance efficiencies
  11. Stay up to date on basics of CAN-SPAM compliance and deliverability industry benchmarks
  12. Take on new email initiatives as the business grows and needs arise



4-year college degree or equivalent combination of education and experience



  1. 1-2 years email campaign experience preferred
  2. General computer skills a must
  3. Knowledge of Microsoft Excel, file transfer programs, and email testing software a plus
  4. Knowledge of IBM Watson Campaign Automation or Salesforce a plus


  1. Ability to troubleshoot and strong problem solving skills
  2. Proactive, energetic personality; inquiring, investigative mind and ability and desire to learn quickly
  3. Ability to work with a sense of urgency, accuracy, and accountability to provide timely responses to both internal and external customers
  4. Excellent prioritization and time management skills to complete projects in a fast-paced, deadline-driven environment
  5. Ability to work independently with supervision, while also functioning and contributing as part of a team
  6. Attention to detail and proofreading skills with the ability to make recommendations as needed
  7. Strong written and verbal communication skills to effectively work with team members, clients, customers and business contacts with a high degree of professionalism


EEO Statement

Nelnet is an Equal Opportunity Employer, complies with Executive Order 11246, and takes affirmative action to ensure that qualified applicants are employed, and that employees are treated during employment, without regard to race, color, religion/creed, national origin, gender, or sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by Federal or State law or local ordinance. Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Nelnet Talent Acquisition & Recruiting.

Nelnet is a drug free and tobacco free workplace.


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Job Details

Date Posted October 29, 2018
Date Closes November 28, 2018
Requisition 2018-6978
Located In Lincoln, NE
SOC Category 00-0000.00