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Director of Marketing & Volunteer Recruitment

Big Brothers Big Sisters Omaha, NE

Job Description

  Big Brothers Big Sisters of the Midlands

­­­­­Position Title: 

Director of Marketing and Volunteer Recruitment

Job Code:

 5+ years of experience

Overtime Status:


Department: Marketing and Recruitment



10831 Old Mill Rd, Omaha, NE 68154


Reports To:

Chief Executive Officer

Number of People Supervised:




Responsible for advancing the mission of Big Brothers Big Sisters of the Midlands through recruitment and marketing efforts.  Responsible for the development and implementation of the marketing plan as well as distributing any marketing collateral. Coordinates public relations outreach. Represents Big Brothers Big Sisters positively and communicates the mission and values of Brothers Big Sisters. Reports to the Chief Executive Officer (CEO) and works with the Chief Development Officer, Chief Program Officer, and Board of Directors to implement the marketing and volunteer recruitment plans for the agency.

This position serves as a member of the agency’s Leadership Team, staying abreast of organization-wide issues and contributing to the development and achievement of the agency’s long-term and short-term vision and strategic operating plans.





Develop and implement the annual marketing plan.

Design and implement strategies and campaigns which increase the number of volunteer applicants through involvement with local businesses and organizations; engaging current volunteers; researching male-oriented public events; and consistently seeking relationships and partnerships with organizations and individuals to promote recruitment of Big Brothers, Big Sisters and Big Couples.

Coordinate media relations and related activities: schedule interviews for agency staff, volunteers, clients, and other supporters with television, radio, newspaper; write press releases; assist in preparing content for social media.

Plan, implement and oversee digital media presence.

Develop and maintain relationships with business contacts, current and potential volunteers for involvement and fundraising purposes through email, phone calls, face-to-face meetings and social events.

Coordinate and supervise work of the Marketing and Recruitment Coordinator and Partnership Coordinator.       

Collaborate with Enrollment & Recruitment Specialist and Latino Mentoring Coordinator on outreach and volunteer recruitment projects and events.

Oversee planning and implementation of volunteer recruitment events.

Attend, promote and assist with planning of agency events/campaigns held in the service area.

Adhere to agency beliefs and values in all job-related activities.

Facilitate the capture and documentation of agency stories & milestones to boost content marketing and donor/volunteer/advocate engagement strategies.

Participate in trainings and/or continuing education on relevant material for professional development.

Perform other duties as assigned by the CEO.


Education Level:


Bachelors degree in marketing, public relations, communications or related field; degree requirement may be waived for candidates with six or more years of relevant experience.


Years of  Related Work Experience :


 Five + years of progressively responsible experience in marketing, public relations, communications, or related fields. Experience in volunteer recruitment and stewardship with a non-profit helpful, along with previous supervisory experience. Must have car, valid driver’s license, and meet state required automobile insurance minimums.

Skills and Knowledge




Ability to adapt to inconsistent working hours.



Ability to communicate the mission and values of Big Brothers Big Sisters.



Ability to create a realistic timeline for projects.



Ability to create and maintain business relationships.



Ability to develop creative marketing content and materials.



Ability to effectively collaborate with other staff.



Ability to effectively communicate with diverse groups via email, phone, and face-to-face.



Ability to multi-task effectively.



Ability to work independently.



Knowledge of copyright policies.



Knowledge of local media.



Knowledge of local vendors.



Knowledge of techniques for acquiring volunteers.



Motivation to expand knowledge of the social services field.



Proficiency in Microsoft Office.



Skill in creating and maintaining business relationships.



Skill in managing electronic databases and websites.



Skill in creating clear graphs and charts in a software program



Skill in effective written and verbal communication.



Skill in graphic design software.



Skill in writing and presenting speeches.












Routine office environment.  Flexible work hours to meet customer needs.  Must travel to local communities and neighborhoods in the service area. Transporting, lifting and carrying of materials to event locations.



Core Competencies


High Performance Indicators


Strategic Alignment

Able to align own work objectives with the organization's strategic plan or objectives; take business priorities into consideration when making choices and trade-offs in own work; act with an understanding of how the marketplace drives the business; maintain perspective between the overall picture and tactical details; demonstrate forward thinking about tomorrow's issues.

Planning and Organizing

Able to create detailed project plans; balance the need for adequate planning with the need for action; avoid wasting time on tasks that yield low value; use resources efficiently; create and monitor measures to chart the progress and impact of assignments

Decisiveness & Judgment

Able to consider both the short-and long-term impact of decisions; plan for how the consequences of decisions affect the team; coach other to make effective decisions; hold others accountable for making sound decisions; make and act on decisions even if they are unpopular.

Gets Results

Able to demonstrate high personal work standards and a sense of urgency about results; do everything possible to meet goals and deadlines; persist in the face of repeated challenges; accept responsibility for the outcomes of his/her own work.


Able to champion initiatives for the business in ways that generate organization-wide understanding and support; judiciously use formal or informal authority to positively influence the direction of the organization; foster acceptance of organization-wide priorities by earning support from key individuals; build support for the organization with external stakeholders; inspire the organization to achieve more that was thought possible.

Relationship Building

Able to foster an organizational environment where trust is considered a key factor in building long-term relationships; remain approachable and friendly to others with lower organizational status; develop, maintain, and utilize professional relationships outside the company to generate important outcomes for the organization; share extensive network of internal/external contacts with other sot accomplish organizational goals; build and maintain mutually beneficial relationships with other organizations and professional associations.

Open Communication

Able to ensure clarity around organization's vision, mission, and business objectives; demonstrate the ability to leverage multiple communication channels; demonstrate candor and openness when discussing major organizational initiatives; make a point to be visible across the organization; create venues for constructive dialogue within the organization

Attention to Detail

Able to review data documents for accuracy and consistency; take action to prevent mistakes; follow procedures closely; keep records accurate and up to date; test services/applications rigorously when needed

Technical/Functional Expertise

Able to demonstrate mastery of the technical/functional skills necessary for performing own job; maintain state-of-the-art knowledge of the advances in field; regularly publish or present on leading-edge issues; conduct leading-edge research or similar work that has organization-wide impact; play a key role in advancements in profession.


Equal Employment Opportunity


BBBSM provides equal employment opportunities to all qualified individuals without regard to race, creed, color, religion, national origin, age, sex, marital status, sexual orientation, gender identity, or non-disqualifying physical or mental handicap or disability.


Americans with Disabilities Act


Applicants as well as employees who are or become disabled must be able to perform the essential duties & responsibilities either unaided or with reasonable accommodation.  The organization shall determine reasonable accommodation on a case-by-case basis in accordance with applicable law.


Job Responsibilities


The statements above reflect the general duties, responsibilities and competencies considered necessary to perform the essential duties & responsibilities of the job and should not be considered as a detailed description of all the work requirements of the position. BBBSM may change the specific job duties with or without prior notice based on the needs of the organization.









Job Details

Date Posted November 28, 2018
Date Closes December 28, 2018
Located In Omaha, NE
Department Volunteer Recruitment/Marketing
Function Responsible for continuous flow of volunteer "Bigs to match with youth who are waiting for a mentor. Also manages overall marketing strategy.
Job Type Full-time Employee
Compensation Salary
Experience Level Experienced (7-15 yrs. experience)
Hours 40 hours per week; Position requires occasional evening/weekend availability.
Start Date Immediately
Positions Available 1
SOC Category 27-3031.00 Public Relations Specialists
Zipcode 68154
Name Director of Operations
Address 10831 Old Mill Road, Suite #400
City, State and Zip Omaha NE 68154
Phone 402-330-2449
FAX 402-330-2492

This job offers the following benefits

  • Accidental Death and Dismemberment
  • Dental
  • Dependent Life Insurance
  • Employee Assistance Program (EAP)
  • Life Insurance
  • Long-Term Disability
  • Maternity / Paternity / Family Leave
  • Medical
  • Prescription Drug Plan
  • Professional Liability
  • Short-Term Disability
  • Supplemental Insurance
  • Vision
  • Voluntary Life Insurance
  • Bereavement Pay
  • Financial Planning
  • Flexible Hours
  • Free Parking
  • Holiday Party
  • Nursing Facilities
  • Paid Holidays
  • Paid Vacations
  • Remote Access
  • Sick Leave
  • Telecommuting / Work from Home
  • Tuition Reimbursement
  • Unpaid Leaves of Absence
  • Merit Increases

This job requires the following skills

  • Business - Strategy Development
  • Presentation Development
  • Public Speaking
  • Team Management
  • Microsoft - Excel
  • Microsoft - Outlook
  • Microsoft - PowerPoint
  • Microsoft - Word
  • Excellent Communications
  • Positive Attitude
  • Public Speaking
  • Strong Time Management
  • Marketing Management
  • Marketing Strategy
  • Media Planning
  • Non-Profit Marketing / Sales
  • Press Release Writing
At a Glance
Enjoy these benefits
  • Accidental Death and Dismemberment
  • Dental
  • Dependent Life Insurance
  • Employee Assistance Program (EAP)
  • And More ...